AMD is schooling retailers to avoid Nvidia's RTX 30-series launch errors, according to leaked doc

AMD Radeon RX 6000 GPU
(Image credit: AMD)

AMD has reportedly issued a statement to its partners warning against resellers and bots, listing ways for retailers to batten down the hatches to ensure AMD RX 6000 GPUs and Ryzen 5000 CPUs make their way into the hands of genuine consumers.

In the document, leaked by YouTube channel RedGamingTech (via Videocardz) and allegedly sent to AMD's retail partners, AMD lists multiple ways it recommends preventing bots and ensuring a smooth (as possible) launch. These include:

  • Bot detection and management
  • CAPTCHA implementation
  • Purchase limits
  • Reservations
  • Manual order processing
  • Limit reseller sales (B2B)
  • Inventory-to-cart allocation

That reads more or less like a list of tactics that Nvidia has spoken about implementing on its webstore, or that its partners have rolled out, for the RTX 30-series. You can find the full document in the video from RedGamingTech below.

"Our top priority is to ensure gamers, enthusiasts and creators can easily purchase our AMD Radeon RX 6000 Series Graphics cards and AMD Ryzen 5000 Series processors at launch and thereafter," the alleged document says. 

Clearly, if this document comes from where it says it does, AMD is hoping to avoid the pitfalls that tripped up the initial Nvidia RTX 3080 and RTX 3090 launches—those which are all too familiar for popular tech launches. Low supply, dodgy individual resellers, and hiked up prices are common occurrences for major launches, where demand often outstrips supply.

That's why there's still some doubt in my mind that AMD, or its partners, can really do anything to stop the inevitable stock crunch.

But at least AMD can say it tried, and if this document is genuine I would expect maintaining an image of actively combating resellers and bots would have been a consideration in crafting (and potentially leaking) a document such as this.

AMD's chief gaming architect, Frank Azor, was at least confident in AMD's ability to deliver more than a 'paper launch' with RDNA 2.

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The demand for AMD's RX 6000 series GPUs will all depend on whether they are up to scratch with the green team's Ampere generation. Early leaks would suggest some parity with the high-end Amperes, but how AMD's cards will finally measure up, and at what cost, is still a mystery. We're hopeful for decent performance out of second generation RDNA 2, at least.

We've reached out to our own contacts for confirmation of the AMD document and will update this article if we hear anything back.

Jacob Ridley
Senior Hardware Editor

Jacob earned his first byline writing for his own tech blog. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, and would go on to run the team as hardware editor. Since then he's joined PC Gamer's top staff as senior hardware editor, where he spends his days reporting on the latest developments in the technology and gaming industries and testing the newest PC components.