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As if there was any doubt that League of Legends and eSports was serious business, Coca Cola's Head of Gaming Matt Wolf said at the conference recently that more than 111 million people watch the Super Bowl, but that in terms of the audience that Coca Cola is trying to target (males ages 17-30), Riot has “eclipsed” football. “Viewership is growing in such an amazing way, and unless you're in the games sphere it just doesn't resonate," he said.
The rest of it is mostly dry marketing talk, but you can find the full 30-minute panel on YouTube .
