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A recent study has underline the impact of reviews on sales. After reading positive reviews and playing Plants versus Zombies for the first time, most participants gleefully accepted a copy of the game instead of their promised cash fee. Those who were shown poor reviews just took the money.
In addition, when those participants were asked to review the game and assign a score, those who had been exposed to good reviews scored the game more highly. Electronic Entertainment Design and Research ( EEDAR ), a games-focused research firm, used 165 students from Southern Methodist University for the study. Split into three groups, the first were shown
