Google CEO's warning about the AI bubble bursting: 'No company is going to be immune, including us'

Sundar Pichai
(Image credit: Google)

With one of the world's top bankers, ex-Intel CEO Pat Gelsinger, and even OpenAI chief Sam Altman suggesting AI is in a bubble, Google's CEO has chimed in with thoughts of his own. When asked how the AI bubble bursting would affect Google Pichai tells the BBC the company would survive, but also that "no company is going to be immune, including us."

In an interview with the British news organisation Google's Sundar Pichai talks at length about this technology as we enter "clearly the era of AI." Pichai has been the CEO of Google for over a decade now, and as such, he is one of the most influential voices in favour of the rise of generative AI tools.

"No one company should own a technology as powerful as AI," says Pichai. "We can look back at the internet right now. There was clearly a lot of excess investment, but none of us would question whether the internet was profound or did it drive a lot of impacts. It fundamentally changed how we work digitally, as a society. I expect AI to be the same."

But even successful industry bubbles can pop. For instance, the infamous dot-com bubble of the late '90s could be attributed to a broad trend of overvaluations of many internet companies and market saturation (among other things), but that doesn't mean that the invention of the internet isn't influential on the world around us today.

Pichai also talks about the role of generative AI tools in the wider world going forward. 'Agentic' is the current buzzword around AI, and the notion of one AI that can autonomously complete assignments with little oversight is certainly intriguing. "Down the line, that means there are moments it can help you make a decision… ' should I invest in this stock?'... or 'my doctor is recommending a treatment. How should I think about the pros and cons of that treatment?"

But Pichai doesn't envision AI as a one-stop solution for all queries. He urges people not to "blindly trust" AI as it is currently prone to errors. AI is known to have hallucinations, where it effectively makes things up. If you ask a chatbot a question it doesn't have an answer for, or it has scraped its answer from inaccurate sources, it can feed you misinformation unintentionally. As we trust these tools more, the effects of that misinformation can become more pronounced.

"This is why people also use Google search, and we have other products that are more grounded in providing accurate information."

When asked, "Could an AI agent do your job at some point?", Pichai says, "I think what a CEO does is maybe one of the easier things for an AI to do one day." So, at least if AI does take all our jobs, we'll all be job hunting together. Or not, I suppose, if Pichai's estimated net worth is accurate.

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James is a more recent PC gaming convert, often admiring graphics cards, cases, and motherboards from afar. It was not until 2019, after just finishing a degree in law and media, that they decided to throw out the last few years of education, build their PC, and start writing about gaming instead. In that time, he has covered the latest doodads, contraptions, and gismos, and loved every second of it. Hey, it’s better than writing case briefs.

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