Leaked pricing suggests the ROG Xbox Ally X might be the most expensive Xbox console yet, which probably isn't the award Microsoft is aiming for

An ROG Xbox Ally X and Ally shown during Microsoft's Xbox stream in June 2025.
(Image credit: Microsoft)

Microsoft may have announced the ROG Xbox Ally range as "an Xbox you can hold in your hands", but it looks like gamers may have to pay a tidy sum for the privilege. Spanish gaming website 3DJuegos spotted what look like leaked listings for both the ROG Xbox Ally and the ROG Xbox Ally X on the Asus store for €599 and €899 respectively.

Translated directly into freedom dollars, that would make the ROG Xbox Ally roughly $700, and the X variant an eye-watering $1,050. Though it's likely not to be a 1-1 exchange. In fact, Europe often gets the worst end of the stick and the final dollar price might be a fair bit lower.

Yep, it's specced out to be a very powerful handheld APU, and is unlikely to be released in anything but the most premium of devices. The rest of the components are fairly impressive as well, like the 120 Hz 1080p 7-inch screen and the 24 GB of LPDDR5X-8000 RAM—although $1,050 still feels like a lot to ask for any handheld gaming PC... err, I mean console, even a juiced-up one.

As for release dates for both, though? We're still not sure. The initial reveal gave us the vague indication of "holiday 2025", but I've already been on my holiday and it's not out yet. Just kidding—it's on for a winter release as things stand, although that could all be subject to change.

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Andy Edser
Hardware Writer

Andy built his first gaming PC at the tender age of 12, when IDE cables were a thing and high resolution wasn't—and he hasn't stopped since. Now working as a hardware writer for PC Gamer, Andy spends his time jumping around the world attending product launches and trade shows, all the while reviewing every bit of PC gaming hardware he can get his hands on. You name it, if it's interesting hardware he'll write words about it, with opinions and everything.

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