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Nvidia suggests it's a matter of 'when, not if' publishers will rejoin GeForce Now

Geforce now interface
(Image credit: Nvidia)

GeForce Now is perhaps one of the most affordable ways to get into PC gaming, especially in this age of out of control GPU prices. But despite its early success, certain controversies surrounding how the streaming service conducted business with developers is still holding it back from maybe realising its full potential.

Since the PC beta launch in 2018, several game developers have decided to retract support for GeForce Now, with Capcom, Bethesda, Hinterland and Activision Blizzard among those that pulled (at least some games) out. These U-turns followed what were referred to by Nvidia at the time as "misunderstandings." So, I submitted some questions to Nvidia about GeForce Now, with a mind to clear up what exactly that meant. 

When I asked about the situation, and why game developers had backed out, senior product manager of GeForce Now, Andrew Fear, had this to say:

"There were a few publishers who wanted to try GeForce Now during our free beta period, and then wanted more time to figure out their cloud strategy once we started charging. Many have rejoined GeForce Now already, and we expect more to rejoin in the coming months and years based on feedback from their users."

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What this highlights is Nvidia's confidence that business will pick up in the near future. In fact, Fear made it very clear that Nvidia's good relationship with developers and publishers had "not at all" been harmed by previous incidents. 

"We have continued discussions with them about Geforce Now," he says, "and for most it is a question of when, not if, they will join GeForce Now."

The user count for GeForce Now recently passed 10 million, with new users being added "every month, at a fairly consistent rate," Fear tells me. So it would seem a bright future is ahead for the game streaming service. But it's still unclear as to whether these users will stick with the service if their favourite game is notably missing.

Here's hoping these publishers make an about turn and come on board, because there's no way I'm paying over a grand for a fancy new GPU just to play the next big AAA release.

Katie Wickens

 Screw sports, Katie would rather watch Intel, AMD and Nvidia go at it. She can often be found admiring AI advancements, sighing over semiconductors, or gawping at the latest GPU upgrades. She's been obsessed with computers and graphics since she was small, and took Game Art and Design up to Masters level at uni. Her thirst for absurd Raspberry Pi projects will never be sated, and she will stop at nothing to spread internet safety awareness—down with the hackers.