Octodad (opens in new tab) , a physics-based adventure by indie group Young Horses released in 2010, is about an octopus disguising himself as a human male. Let the brilliance of such a concept sink in for a moment. The student project slowly picked up media attention, and now in an official blog post (opens in new tab) , programmer Kevin Geisler has described the timeline of the adorably clumsy cephalopod's rise to fame.
Geisler notes larger events such as the Games Developer Conference and Independent Games Festival actually contributed less exposure than simple word-of-mouth from gamers and press sites. A two-sentence tip from the Ctrl+Alt+Del webcomic (opens in new tab) granted the first spike in 2010, and a bundle of YouTube gameplay videos picked up the pace shortly thereafter. Geisler highlighted Cr1tikal's early playthrough (opens in new tab) in particular, which racked up over 1.5 million views.
Frankly, I can't get enough of a cheery octopus perfectly convinced of his disguise as he crashes into everything not bolted down, which is why I'm looking forward to the sequel, Octodad: Daliest Catch (opens in new tab) , coming out sometime this year.
Check out the rest of Geisler's overview on Young Horses' journal (opens in new tab) .