It's been nearly four years since Nvidia's original GeForce RTX 3060 first launched and despite the extra technology advancements brought in by the Ada Lovelace architecture, the evergreen mid-range card is still a popular choice. And now it looks like third-party vendors will keep on churning out new RTX 3060 models, with lower prices, thanks to a continued stream of chips from Nvidia.
The news that Nvidia is committed to shipping RTX 3060 chips through to the first quarter of next year, at the very least, was reported by Videocardz, and I have to say that's not a big surprise. The entire RTX 40-series has battled against constant criticism of being too expensive, not to mention that in the case of the RTX 4060, it wasn't massively faster than its predecessor.
At $299, its MSRP is better than the RTX 3060's $329 launch price, but that was during the pandemic, when everything PC-based was significantly more expensive than it should have been.
However, a quick search on Amazon will show you RTX 3060s as cheap as $289, whereas the newer RTX 4060 starts at the $300 mark. So if there's only an $11 difference between the two, why are third-party vendors still interested in creating new models on an old chip? I strongly suspect that Nvidia is selling the old Ampere GPUs at a really enticing price, which is probably why board partners are willing to carry out making new RTX 3060 models, with a drop in the MSRP too.
It's probably also a reaction to the fact AMD's last-gen Radeon RX 6000 cards are still selling well, especially the RX 6600 and RX 6700 XT. You can pick them up for around $190 and $310 respectively, so an RTX 3060 price at, say, $260 would be well received.
And there's one more reason for the RTX 3060's lifespan extension and that's the RTX 4050, or rather the lack of it. At the moment, the lowest tier Ada Lovelace desktop card is the RTX 4060 and it uses the same GPU (the AD107) as the laptop RTX 4050. That particular mobile GPU sports 512 fewer shaders, has half the amount of L2 cache, and one fewer memory controller for a 96-bit memory bus and 6GB of VRAM.
If Nvidia was going to release a desktop RTX 4050, using the same chip as the mobile one and priced around $200 to $240, they'd have a dead product on arrival. That's because it would actually be barely any faster than the old RTX 3050, unless it significantly ramped up the clock speeds.
A cheap RTX 3060 solves this problem. Nvidia gets to keep all its AD107 chips for the RTX 4060, laptop RTX 4050, and RTX 2000 workstation products, and board partners get cheap GA106s to make a whole new series of funky models for various markets. Everyone's a winner, including us for a change.
It may well be four years old and not support DLSS with Frame Generation, but it's still a handy little graphics card. You can use FSR or DLSS upscaling with it, if you want extra fps or just run with fancier graphics, but it's a hard GPU to beat for 1080p gaming. It obviously won't still be around in another four years time but it'll be interesting to see if it's still being talked about this time next year!