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Ludwig breaks Ninja's Twitch sub record after streaming for 31 days straight

Ludwig breaks twitch sub record
(Image credit: Ludwig Ahgren)
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It took 31 days of non-stop streaming, but variety streamer Ludwig Ahgren (opens in new tab) has finally broken the all-time Twitch sub record of 269,154 set by Ninja all the way back in 2018. "There it is, you were here. This is the new record on Twitch," he announced to an audience of over 80,000 just as his sub count crossed the threshold.

The achievement comes just as Ludwig is preparing to wrap up the month-long subathon. It wasn't supposed to go this long. Ludwig began streaming on March 14 with a simple rule: each sub adds ten seconds to a countdown clock that signals the end of the show. That was four weeks ago. Viewers kept the 'never-ending stream' dream alive for a ridiculous amount of time, but Ludwig is finally pulling the plug tonight April 13 at 9 pm PT for some well-needed time away from a webcam. Given the chance, the subathon could probably continue indefinitely.

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For a while, it has appeared as if the unlikely stream was winding down—I said as much over two weeks ago (opens in new tab) when the timer was at 8 hours. Man, was I hilariously wrong. To be fair, Ludwig must've been surprised as well. He and his mods had already begun planning a finale in case the timer struck zero that weekend. Seems quaint at this point.

I've continued to check in on the subathon since then and have witnessed the stream almost end what seems like a thousand times. The timer has dropped below one minute on several occasions, but viewers always chip in with $5 subscriptions in the knick of time, often adding several more hours within minutes.

For the final day of the stream, Ludwig promised to match each sub with a $5 donation to either St. Jude Children’s Hospital or the Animal Humane Society. The last-minute boost helped propel him to the top of the charts, where he currently ranks as the most subscribed-to streamer right now and of all time with 273,058 (and rising as I write this).

As he returns to a more regular streaming schedule, I'll be curious to see how long Ludwig stays on top. Three years after setting the last record (and leaving Twitch for a Mixer exclusivity deal (opens in new tab) for a while), TwitchTracker (opens in new tab) estimates Ninja has around 7,800 active subscribers today. That's still a lot, but far from his peak. (Not that he needs the money anymore. Microsoft payed him a lot.)

Morgan has been writing for PC Gamer since 2018, first as a freelancer and currently as a staff writer. He has also appeared on Polygon, Kotaku, Fanbyte, and PCGamesN. Before freelancing, he spent most of high school and all of college writing at small gaming sites that didn't pay him. He's very happy to have a real job now. Morgan is a beat writer following the latest and greatest shooters and the communities that play them. He also writes general news, reviews, features, the occasional guide, and bad jokes in Slack. Twist his arm, and he'll even write about a boring strategy game. Please don't, though.