Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Codes
    • Coupons
    • Magazine
    • Newsletter
    • Affiliate links
    • Meet the team
    • Community guidelines
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$1
Subscribe now
Don't miss these
Project Genie screenshot showing a pink balloon animal walking toward a cabin among a field of wildflowers.
AI Google's new AI 'world model' has seemingly spooked videogame investors, but it's hard to know what it will actually lead to
Jeffrey Epstein and Trump posing together at Mar a Lago in 1997
Horror 'We cloned Gmail, except you're logged in as Epstein and can see his emails' is the most impressively cursed tech project of the year
Mark Zuckerberg wearing Meta Ray-Ban Display glasses
AI Meta lost $19.1 billion on VR last year despite the mother of all pivots to AI including plans for AI-generated gaming
Windows 11 displayed on a laptop, with a multi-coloured background
Operating Systems Microsoft says Windows 11 now has one billion users, 'up 45% year-over-year', which is probably no surprise after Windows 10 was put out to pasture
Mozilla Firefox logo with an artistic outline of a phone
Browsers Mozilla says it's building a 'rebel alliance' to challenge Big Tech and what it's doing with AI, which is wild but I'm kind of here for it
OpenAI logo on some cash.
AI OpenAI reportedly isn't happy with Nvidia's GPUs while Nvidia's $100 billion investment plan in OpenAI is said to have 'stalled': Is the AI honeymoon over?
ANKARA, TURKIYE - AUGUST 5: In this photo illustration, the Epic Games Store logo is displayed on a screen in Ankara, Turkiye, on August 5, 2025. (Photo by Harun Ozalp/Anadolu via Getty Images)
Games The Epic Games Store had a record-breaking 2025, with gamers throwing $1.16 billion at the 6,000-plus games it now offers
A man holding a smartphone with a Youtube logo and small YouTube logos displayed on a screen are seen in L'Aquila, Italy, on October 9th, 2024. (Photo by Lorenzo Di Cola/NurPhoto via Getty Images)
Platforms YouTube raked in over $60 billion in revenue last year, says Alphabet, between its seemingly-endless parade of adverts and its Premium subscription service
The Moltbot logo on a computer screen, plus a catchphrase underneath.
AI There's a hot new personal AI in town that can send texts, check your calendar, come up with business ideas, spend your money and leak your data—all depends on how you use it
A still from a YouTube video showing Google Chrome's auto browse feature
AI Google says Chrome's new 'auto browse' feature is 'a powerful agentic experience that handles multi-step chores on your behalf'
A screenshot from Star Wars: Field Guide, showing a snail with a peacock's head.
AI Disney's embarrassing AI-generated Star Wars video of scrambled-up animals was the opening salvo in a year full of AI humiliation
OpenAI logo displayed on a phone screen and ChatGPT website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on December 5, 2022.
AI OpenAI's internal documents predict $14 billion loss in 2026 according to report
Gabe Newell in a Valve promotional video, on a yacht.
Platforms Larian publishing director says Steam is dominant because 'It isn't providing a s*** service defined by public shareholder KPIs,' but concedes 'A post-Gabe world is a terrifying one'
Comic book illustrated-style black man with goatee and glowing gold eyes staring morosely into camera.
Gaming Industry 'Turns out having your game be free on Epic is great advertising for Steam sales': New Blood chief says Blood West sold 'like 200% more' the day it was a freebie on EGS
Jimmy Wales, the founder, President and Chair of Wikimedia Foundation, at Wikimania 2006 held at Harvard Law School in Cambridge, on August 4, 2006. The Wikimedia Foundation operates some of the largest collaboratively-edited reference projects in the world, including Wikipedia. The Wikimedia Foundation, Inc. is an international non-profit organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge.
Gaming Industry Wikipedia turns 25, still boasting zero ads and over 7 billion visitors per month despite the rise of AI and threats of government repression
Popular
  • Arc Raiders
  • Best PC gear
  • Fallout
  • Helldivers 2
  • PC Gamer Quizzes!
  1. Software
  2. Browsers

Top 7 Google Successes and Failures

Features
By Chris Zele ( Maximum PC ) published 17 January 2014

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

The Good, the Bad, the Google

With a stock price of $1,149 at the time of this posting, it's safe to say that Google has been on a roll lately. However, having said that, the company has had its fair share of misfires. With Google recently purchasing Nest for a massive 3.2 billion dollars , quite the audacious move, we couldn't help but reflect on the company's greatest triumphs and tribulations over the years.

Below you will first see a listing of Google's seven greatest successes and failures. Let us know if you agree with our list in the comments section.

We start our story examining Google's seven biggest success stories.

Page 1 of 16
Page 1 of 16

Google Search: The term "googling" has become synonymous with online searching for a reason. The company was able to burst onto the search-scene in the late 90s by providing search results that were quick and relevant. Over time, the engine has only gotten smarter and with new features like Google Now voice search, finding answers is getting easier than ever.

Page 2 of 16
Page 2 of 16

Chrome: Google’s Chrome web browser launched in 2008 and since then has eaten up 40% of the world’s browser market share. The browser gave users a snappier web-surfing experience, a ton of awesome extensions, and has pushed Microsoft’s IE and Mozilla Firefox to step up their game.

Page 3 of 16
Page 3 of 16

Gmail: Like many Google products, Gmail started out as an invite-only application. Released in 2004, Gmail offered a then-unprecedented 1GB of free space per user and allowed for attachments to be up to 25MB per email (which was again massive for the time). As of today, it is the most popular web-based email provider with well over 400 million active users.

Page 4 of 16
Page 4 of 16

Google Drive: Google Drive gives users cloud-based storage to save, upload, and create documents/spreadsheets/presentations from the comfort of their browsers all for free. The service has been so popular that Google has tripled users’ storage capacity from the initial 5GB to 15GB. The fact that it integrates with Gmail is icing on the cake.

Page 5 of 16
Page 5 of 16

Android: The highly-customizable mobile operating system was released back in 2008. At the time, many people doubted Google’s Android could compete with Apple’s iOS, but five years later Android now has roughly 80% of the smartphone market. Google’s mobile OS has also expanded from not only smartphones but to tablets, wearable computing devices, and cars.

Page 6 of 16
Page 6 of 16

Google Maps: Google's map service is the number one map application used today for multiple reasons, chief among them are that it's accurate and offers a number of different route options spanning a wide variety of transportation means.

Page 7 of 16
Page 7 of 16

YouTube: YouTube was founded in 2005 by three former PayPal employees and was subsequently acquired by Google the following year. It proved to be one of the best acquisitions Google has ever made and now generates over one billion unique visits per month.

Page 8 of 16
Page 8 of 16

Now we move on to Google's 7 worst failures.

Page 9 of 16
Page 9 of 16

Google Buzz: Google launched a social networking site before its Google Plus service called Google Buzz. The networking site was so unsuccessful that it was discontinued after a year.

Page 10 of 16
Page 10 of 16

Dodgeball: Google purchased Dodgeball, a mobile social networking app which gave users a way to text their friends where they were or where they were going. The firm eventually killed off the mobile social networking software and re-launched it as Google Latitude.

Page 11 of 16
Page 11 of 16

Google Wave: Google’s Wave service started out as an invite-only online application and combined email, instant messaging, and social media into one package. The service ended and was handed over to Apache Software Foundation for open source development three years after hitting the market.

Page 12 of 16
Page 12 of 16

Google Answers: Google Answers came out one year after Yahoo Answers and was discontinued after four years. The service was based on users paying for answers they would receive by researchers and eventually fell to Yahoo’s free answers service.

Page 13 of 16
Page 13 of 16

Jaiku: Jaiku was a Twitter-like blogging service that Google purchased back in 2007. Google eventually conceded that nobody was really using the service and shut it down roughly a year ago.

Page 14 of 16
Page 14 of 16

Google Video: Google launched Google Video roughly the same time as YouTube, a then non-Google entity, back in 2005. It never took off as Google would have liked and this eventually lead to Google purchasing YouTube in 2006. The tech giant finally gave up on Google Video in 2009, when it disallowed users to upload video content to the service. Videos on Google Video were eventually ported over onto YouTube.

Page 15 of 16
Page 15 of 16

Google+: The social media platform that the search giant tried to shove down everyone’s throats. Google+ may have the second largest social media market share but that’s if you count Gmail and YouTube users that were forced to opt in. The amount of people we know that actually use Google+ are pretty much nonexistent and it's a real bad sign when Google has to force its social media service on users.

Page 16 of 16
Page 16 of 16
Chris Zele
  • Facebook
  • X
  • Whatsapp
  • Reddit
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
PC Gamer
Get the PC Gamer Newsletter

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter
Read more
Google search with a kaomoji offering a friendly gesture
Google is desperate for us to forget the simple joy of the original internet: Links
 
 
A man holding a smartphone with a Youtube logo and small YouTube logos displayed on a screen are seen in L'Aquila, Italy, on October 9th, 2024. (Photo by Lorenzo Di Cola/NurPhoto via Getty Images)
YouTube raked in over $60 billion in revenue last year, says Alphabet, between its seemingly-endless parade of adverts and its Premium subscription service
 
 
Google CEO Sundar Pichai at the Cloud Next '18 event in San Francisco, California, on Tuesday, July 24, 2018.
Everyone knows the AI business model is steal first, ask permission later, and Google's CEO is clinging to the notion of opt-outs as justifying it: 'We do give people those rights'
 
 
Google's AI Mode interface.
Google is under investigation in the EU to find out whether it imposes unfair terms on content creators for AI
 
 
Google headquarters is seen in Mountain View, California, United States on September 26, 2022.
'People use Google because they want to, not because they’re forced to': As Google appeals antitrust ruling, it also asks to delay data sharing with rivals
 
 
Sundar Pichai
Google CEO's warning about the AI bubble bursting: 'No company is going to be immune, including us'
 
 
Latest in Browsers
Mozilla Firefox logo on gradient background
'We’ve heard from many who want nothing to do with AI' says Mozilla, as it introduces an AI blocking menu to upcoming Firefox builds
 
 
Mozilla Firefox logo with an artistic outline of a phone
Mozilla says it's building a 'rebel alliance' to challenge Big Tech and what it's doing with AI, which is wild but I'm kind of here for it
 
 
Just the Browser showing an example browser tab with no mess on it
Heroic former PC Gamer writer creates a script to banish all the AI features from Google Chrome
 
 
Mozilla Firefox logo with an artistic outline of a phone
Firefox is rolling out new privacy features to stop sites from giving you a hidden digital ID by fingerprinting your system
 
 
Wave Browser turns clicks into funds to help clean up the ocean.
Surf the web to save the ocean—Wave Browser turns clicks into cleanup
 
 
Phoenix Wright holds his head in his hands in the courtroom, clearly in distress.
Critics claim the latest judgement against Google is a 'feckless remedy to the most storied case of monopolisation of the past quarter century' while the US DOJ says 'we're not done'
 
 
Latest in Features
John Madden Football (1998) screen
My Madden simulation predicts a Patriots win in Super Bowl 2026, though I should point out I used the Madden game from 1988
 
 
Black Ops 7 Season 2 screenshot
Everything in Black Ops 7 Season 2
 
 
Overwatch Jetpack Cat: Key art of Jetpack Cat sitting on their flying mech, smiling straight ahead.
'I don't want to shoot at a normal ass cat': Overwatch players react to its new feline hero
 
 
Valve's new Steam Machine during a visit to Valve HQ in Bellevue, Washington. The Steam Machine is a compact living room gaming PC.
Here's what we think the Steam Machine will cost now that Valve's admitted 'limited availability and growing prices' have forced it to change plans
 
 
Nioh 3: The player character in samurai attire with a stern expression, with a glowing white Guardian Spirit over their right shoulder.
Nioh 3's open world is incredibly formulaic compared to Elden Ring's, so I'm slightly embarrassed by how much I'm loving it
 
 
Nioh 3 - A Samurai with a demon
I still can't master one of Nioh's simplest mechanics even after 10 years with the games, and 20 hours playing Nioh 3
 
 
  1. Pick the products from our latest recommendations.
    1
    Best gaming PC builds: Shop all our recommended system builds as we ride out the RAMpocalypse
  2. 2
    Best gaming monitors in 2026: the pixel-perfect panels I'd buy myself
  3. 3
    The best fish tank PC case in 2026: I've tested heaps of stylish chassis but only a few have earned my recommendation
  4. 4
    Best gaming laptop 2026: I've tested the best laptops for gaming of this generation and here are the ones I recommend
  5. 5
    Best Hall effect keyboards in 2026: the fastest, most customizable keyboards for competitive gaming
  1. Logitech G522 Lightspeed gaming headset
    1
    Logitech G522 Lightspeed gaming headset review
  2. 2
    Audeze Maxwell 2 review
  3. 3
    Nioh 3 review
  4. 4
    Highguard review
  5. 5
    iBuyPower RDY Element 9 Pro R07 review

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...