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Amazon launch PC game downloads in the UK, celebrate with Far Cry sale

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Spend any time tracking down juicy deals on PC games, and you'll soon be made aware of Amazon's US branch, and their regular offers on cheap downloads and Steam keys. As residents of the UK, those sales forced us to a) look on jealously, or b) shadily lie about our address to bypass Amazon's flimsy residence check. Now, we're free to step out of that grey area, because the always-behind Amazon UK (opens in new tab) has finally caught up to the idea that digital games are a thing you can sell.

The new storefront is still in beta, so the selection is sparse (and Ubisoft heavy), but that does mean some acceptable deals (opens in new tab) on the various Far Cry games. Alternatively, you'll find some pretty terrible deals on Call of Juarez, Trials and I Am Alive. The sale is due to end at some unspecified time today - although given the slightly lacklustre price cuts, don't feel too upset if you miss it

Depending on the game, you'll either get a download through Amazon, or a key for Steam/Origin/Uplay (or whatever other proprietary distribution platforms still exist). Right now, it's not much to get excited about - with a catalogue and prices that are hardly going to inspire you to switch from your retailer of choice. Still, with time, Amazon's UK branch might eventually catch up to the year 2013, and its American cousin, and offer a solid competitor to the dominant platforms.

Phil has been writing for PC Gamer for nearly a decade, starting out as a freelance writer covering everything from free games to MMOs. He eventually joined full-time as a news writer, before moving to the magazine to review immersive sims, RPGs and Hitman games. Now he leads PC Gamer's UK team, but still sometimes finds the time to write about his ongoing obsessions with Destiny 2, GTA Online and Apex Legends. When he's not levelling up battle passes, he's checking out the latest tactics game or dipping back into Guild Wars 2. He's largely responsible for the whole Tub Geralt thing, but still isn't sorry.