All Microsoft events are going digital through July 2021

(Image credit: Asobo Studio)
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Update: Microsoft has confirmed that it's moving to a digital-first strategy when it comes to events, though it didn't confirm how long this will be case—it will be for at least the rest of the year, while the email to MVPs said July 2021—nor how it will affect plans for E3, GDC and other events. 

"In light of the challenges presented by Covid-19, we are adjusting our event calendar and strategy," said a Microsoft spokesperson. "For the remainder of 2020 we are embracing the opportunity to experiment with new platforms to provide our partners, customers and developers the highest quality, digital-first experiences."

Original story: It looks like Microsoft is putting an end to in-person events, both internal and external, at least until after July 2021. They're to be replaced with a "digital-first experience," according to an email to Microsoft MVPs (opens in new tab).

With the likes of E3 2020 (opens in new tab) and other upcoming events cancelled due to the coronavirus, Microsoft was already planning digital alternatives (opens in new tab), but the email, some of the contents of which were shared on Twitter, reveals that this is now a long-term strategy.

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Making any plans for future events right now comes with quite a bit of a risk. Some summer events are still going ahead, like Gamescom in August, but that could change any moment. 

By transitioning to digital events through July 2021, that means Microsoft might not be making an appearance at next year's GDC or E3. Even before the coronavirus, big publishers were reducing their presence at E3, opting instead to host their own events. Now Microsoft is seemingly joining them, the future of the E3 seems on even more shaky ground. 

Even though it's yet to announce a replacement for this year's cancelled E3, the ESA says it's still going forward with next year's event (opens in new tab), even announcing dates: June 15-17. But who will show up? Sony skipped E3 2019, Microsoft seems to be out and Nintendo does most of its reveals through its Directs. The three big platform owners just don't seem to care that much about E3 these days. 

Microsoft Ignite (opens in new tab) has already been rebranded as a "complimentary digital event," set to take place in September, and it probably means that XO20 won't be a public event—last year's took place in November in London. CES 2021, Build 2021 and other events next year will also likely be affected. 

It'll be interesting to see how much of this Microsoft reverses after July 2021. There's value in public events because it means prospective players can get their first taste of the game, but that's also what the Insider programme (opens in new tab) offers. The one thing digital events can't replicate is a hands-on experience with something like the Xbox Series X—something people were expecting to do at XO20. But that's not something most developers have to worry about.

Microsoft hasn't made any official announcements about the changes, but I've reached out for more details. 

Fraser Brown
Online Editor

Fraser is the UK online editor and has actually met The Internet in person. With over a decade of experience, he's been around the block a few times, serving as a freelancer, news editor and prolific reviewer. Strategy games have been a 30-year-long obsession, from tiny RTSs to sprawling political sims, and he never turns down the chance to rave about Total War or Crusader Kings. He's also been known to set up shop in the latest MMO and likes to wind down with an endlessly deep, systemic RPG. These days, when he's not editing, he can usually be found writing features that are 1,000 words too long or talking about his dog.