Ubisoft want to improve their relationship with PC gamers

Phil Savage

A crude metaphor for the PC gaming community

Ubisoft recently expanded their Uplay Store catalogue to include third-party publishers like EA and Warner Brothers. Their next step on the road to being a competitive force in digital distribution is more an act of contrition. The publisher realises it needs to improve its perception among the PC gaming community.

Speaking to MCV , Ubisoft's worldwide Uplay director, Stephanie Perotti, says, "Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community."

"We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin's Creed III on PC were very high quality."

What Perotti doesn't mention is Ubisoft's Uplay infrastructure, which, I'd imagine, was responsible for a lot of the PC community's animosity in the first place. Removing their always-on DRM requirement was an important and welcome step, but the Uplay launcher can still act as a barrier to easy game access.

Offering consumers a choice of digital shopfronts is great, but I'm yet to be convinced that Uplay currently provides a feature-set that justifies the service's rockier patches.

Hey! You guys are a community of PC gamers! How do you feel about Ubisoft's new-found affection?

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