Ubisoft want to improve their relationship with PC gamers

Phil Savage

A crude metaphor for the PC gaming community

Ubisoft recently expanded their Uplay Store catalogue to include third-party publishers like EA and Warner Brothers. Their next step on the road to being a competitive force in digital distribution is more an act of contrition. The publisher realises it needs to improve its perception among the PC gaming community.

Speaking to MCV , Ubisoft's worldwide Uplay director, Stephanie Perotti, says, "Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community."

"We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin's Creed III on PC were very high quality."

What Perotti doesn't mention is Ubisoft's Uplay infrastructure, which, I'd imagine, was responsible for a lot of the PC community's animosity in the first place. Removing their always-on DRM requirement was an important and welcome step, but the Uplay launcher can still act as a barrier to easy game access.

Offering consumers a choice of digital shopfronts is great, but I'm yet to be convinced that Uplay currently provides a feature-set that justifies the service's rockier patches.

Hey! You guys are a community of PC gamers! How do you feel about Ubisoft's new-found affection?

About the Author
Phil Savage

Phil has been PC gaming since the '90s, when RPGs had dice rolls and open world adventures were weird and French. Now he's the deputy editor of PC Gamer; commissioning features, filling magazine pages, and knowing where the apostrophe goes in '90s. He plays Scout in TF2, and isn't even ashamed.

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