Tito Belgrave's creepy characters make We Happy Few even eerier

We Happy Few is set in an alternate England that was conquered by the Nazis at the end of World War II, and where one town—Wellington Wells—chose to forget its role in that history by taking a heck of a lot of drugs. The result is a society where everything looks bright and cheery, full of classically English cosiness and mod cool, but underneath there's corruption and decay. It's an unusual atmosphere, one that's embodied in characters masked with painted-on smiles.

Freelance character artist Tito Belgrave is responsible for much of that, and his designs for the tea-sipping citizens called "Wellies" look like something from a particularly surreal episode of The Prisoner. The leering bobbies in their polished-button uniforms and the little old ladies who scream bloody murder if they see through your disguise are more overtly threatening, but everyone in We Happy Few is a bit disconcerting in their own way.

Belgrave previously worked on multiplayer slash-em-up Friday the 13th and puzzle game The Turing Test, both of which had very different aesthetics but were also distinct in their own ways. You can check out some of his character designs for those games below.

We Happy Few is available now. For more of Belgrave's work have a peruse of his website.

Jody Macgregor
Weekend/AU Editor

Jody's first computer was a Commodore 64, so he remembers having to use a code wheel to play Pool of Radiance. A former music journalist who interviewed everyone from Giorgio Moroder to Trent Reznor, Jody also co-hosted Australia's first radio show about videogames, Zed Games. He's written for Rock Paper Shotgun, The Big Issue, GamesRadar, Zam, Glixel, Five Out of Ten Magazine, and Playboy.com, whose cheques with the bunny logo made for fun conversations at the bank. Jody's first article for PC Gamer was about the audio of Alien Isolation, published in 2015, and since then he's written about why Silent Hill belongs on PC, why Recettear: An Item Shop's Tale is the best fantasy shopkeeper tycoon game, and how weird Lost Ark can get. Jody edited PC Gamer Indie from 2017 to 2018, and he eventually lived up to his promise to play every Warhammer videogame.