You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Fortune's Run is shaping up to be something special: a retro FPS blending immersive sim depth with pure boomer shooter speed, some of the best swordplay I've seen in a game, and a gloriously grungy '90s sci-fi setting. But those aren't the only lost arts Team Fortune is reviving: the two-person team just unveiled an absolutely sick new website.
I know what you're thinking: "Website? How cool could it be? Besides grandpa, everyone advertises their games in portrait mode on TikTok dueted with ASMR footage of someone slicing up a bar of soap." It may not represent today's best marketing practices, but I love the way this page harkens back to an era of absurdly wordy magazine ads, like this original Half-Life spread that appeared in PC Gamer in the '90s.
Fortune's Run's site presents an interactable 3D magazine with a backdrop of the game's demo level, Club V'heni. You can click or use a phone's touchscreen to flip the pages, with your perspective of the mag adjusting with mouse movement or—and this is particularly dope—your phone's gyroscope. Inside are classic gaming mag-style bullet point descriptions of Fortune's Run, a wall of gameplay .gifs arranged like a print panel of screenshots, and on the back you'll find a riff on the infamous John Romero Daikatana ad. No sir, I believe I will not "suck it down."
Remember when websites were fun, and all looked different from one another? When the internet was a vast, exciting place with all sorts of nooks and crannies to get lost in? Fortune's Run's new site also brings back memories of the Halo 3 "Believe" ad campaign, a series of shorts and promos centering on a fictional museum of the Human-Covenant War, decades after the events of the games.
I remember begging my dad to install a special version of Microsoft's Silverlight media player so we could click through the Believe website's explorable diorama of a human-Covenant battle. Now that was an ad campaign, dopey schlock and all.
I'm excited about Fortune's Run—you should check out its demo and wishlist on Steam if you haven't—and this site really gels with that experience. Like the game itself, the site's a throwback, but a creative, surprising one, reshaping your memories and nostalgia into something that feels entirely new. You can also check out my write-up of Fortune's Run's free demo level, Trouble at Club V'heni, from last year's Realms Deep digital event.
