Nvidia pays good money for a hashtag emoji simply to poke fun at its CEO

Nvidia CEO Jen-Hsung Huang with Twitter hashtag and leather jacket

(Image credit: Nvidia)

If there's one item most closely associated with Nvidia's CEO Jen-Hsun Huang, it's the leather jacket. You'll almost never see the man sans jacket. It's a staple of every keynote, stream, event, and I wouldn't be at all surprised if Huang wears one to bed at night. It's also apparently the single most recognisable item that Nvidia could decide on for a branded emoji next to the #nvidia hashtag on Twitter.

Tiny leather jacket #nvidia https://t.co/1MfIxlBSP0March 29, 2021

I feel like I'm usually pretty sour on these sorts of things but I'll admit this one got me. Perhaps it's just because it's not at all what I had expected from a company that takes its branding very, very seriously.

I'm going to take a punt and say that this is some form of early April Fools joke.

You forgot about this cursed time, huh? Prepare yourselves for wave after wave of poor jokes with a punch line that's almost always 'no, not really'.

Either that or it's a set-up for Nvidia's GTC, or GPU Technology Conference, which takes place in a couple of weeks and will feature a keynote from Huang on April 12.

Whatever the cause, the company probably committed some significant sum of money on a Twitter marketing campaign to unlock such privileges. Those branded hashtag emojis probably don't come cheap.

Nvidia can spare the cash, mind.

Jacob earned his first byline writing for his own tech blog from his hometown in Wales in 2017. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, where he would later win command of the kit cupboard as hardware editor. Nowadays, as senior hardware editor at PC Gamer, he spends his days reporting on the latest developments in the technology and gaming industry. When he's not writing about GPUs and CPUs, however, you'll find him trying to get as far away from the modern world as possible by wild camping.