Nvidia pays good money for a hashtag emoji simply to poke fun at its CEO

Nvidia CEO Jen-Hsung Huang with Twitter hashtag and leather jacket
(Image credit: Nvidia)

If there's one item most closely associated with Nvidia's CEO Jen-Hsun Huang, it's the leather jacket. You'll almost never see the man sans jacket. It's a staple of every keynote, stream, event, and I wouldn't be at all surprised if Huang wears one to bed at night. It's also apparently the single most recognisable item that Nvidia could decide on for a branded emoji next to the #nvidia hashtag on Twitter. 

I feel like I'm usually pretty sour on these sorts of things but I'll admit this one got me. Perhaps it's just because it's not at all what I had expected from a company that takes its branding very, very seriously. 

I'm going to take a punt and say that this is some form of early April Fools joke.

You forgot about this cursed time, huh? Prepare yourselves for wave after wave of poor jokes with a punch line that's almost always 'no, not really'.

Either that or it's a set-up for Nvidia's GTC, or GPU Technology Conference, which takes place in a couple of weeks and will feature a keynote from Huang on April 12.

Whatever the cause, the company probably committed some significant sum of money on a Twitter marketing campaign to unlock such privileges. Those branded hashtag emojis probably don't come cheap. 

Nvidia can spare the cash, mind.

Jacob Ridley
Senior Hardware Editor

Jacob earned his first byline writing for his own tech blog. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, and would go on to run the team as hardware editor. Since then he's joined PC Gamer's top staff as senior hardware editor, where he spends his days reporting on the latest developments in the technology and gaming industries and testing the newest PC components.