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The man who lifted PlayStation up to PC Gamer standards is about to retire

Masayasu Ito with his beloved playstation 5.
(Image credit: Sony)
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Long time PlayStation hardware architect and current executive vice president Masayasu Ito is set to retire from Sony Interactive Entertainment at the end of September, after 36 years working with the company. It's been a good run. From mechanical engineering lead for the PSP, to hardware engineering lead for the PlayStation 3 and PlayStation 4, Ito has seen Sony grow into the console giant it is today.

This is a man who oversaw the rise of consoles as they transformed into something much more akin to desktop PCs. A man whose work helped to set a trajectory for greatness, and push Sony technology into the ever watchful eye of PC Gamer's tech team. Look, you're right, we're not a console site. But I'll be damned if there's much difference to speak of nowadays. That's in great part thanks to Ito and the work of his diligent engineering teams over the years (via Bloomberg (opens in new tab)).

I was surprised to learn that Ito actually cut his teeth on audio equipment for cars back in 1986, and only began working with Sony's console division 14 years into his career, when the millennium hit. Once there he began working on peripherals for the PlayStation 2, such as network adapters and LCD monitors.

When it came to the PSP, Ito was a big player in improving the thermals so you could actually hold the PlayStation Portable while under full load.

"As our products cling to image quality, heat is inevitably a problem. If it is a stationary machine, still some heat can be tolerated," Ito told Famitsu (opens in new tab) when asked about some of the difficulties faced (machine translated). "However, since the portable unit can not hold it when it is hot, it is a part that uses the mind of a stationary machine, but it is very difficult to suppress the heat generation. I've done it."

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"For the PlayStation 4, I was in charge of everything from the system software to the hardware," he recalls.

It was Ito's work on the PS4 Pro that saw its hardware so fiercely improved from the standard PS4's spec. Under his leadership, the PS4 Pro saw a 30% uptick from the PS4's 8-core AMD Jaguar x86-64 CPU's clock speeds of 1.6GHz to 2.1GHz. Ito also influenced the decision to upgrade the PS4 Pro's AMD Radeon graphics chip from 1.84 TFLOP to a whopping 4.2 TFLOP, and paved the way for its 4K gaming capability.

Not only that, he helped shake up the software side of things in order for the PS4 to become the raging success it was with creators.

"With the PlayStation 4, we made things from the perspective of what would be easy for users to use, what they would want, and what would make it easier for creators to make games. The method is completely different from before."

Now, his work on the PlayStation 5 (opens in new tab) has given us a lot to think about as PC gamers. With its impressive spec matching a fair few desktop machines of today, it did give us a mini existential crisis. Seriously, what even is a PC?

Essentially, Ito is a veritable console hero, and it's sure to be an emotional month for Sony. Come October Ito's impressive career will come to a close, and he can get on with his well-earned retirement. So, cheers to the man who basically made consoles worth writing about on the PC gaming site.

Katie Wickens
Hardware Writer

Screw sports, Katie would rather watch Intel, AMD and Nvidia go at it. Having been obsessed with computers and graphics for three long decades, she took Game Art and Design up to Masters level at uni, and has been demystifying tech and science—rather sarcastically—for two years since. She can be found admiring AI advancements, scrambling for scintillating Raspberry Pi projects, preaching cybersecurity awareness, sighing over semiconductors, and gawping at the latest GPU upgrades. She's been heading the PCG Steam Deck content hike, while waiting patiently for her chance to upload her consciousness into the cloud.