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Mafia 3 live-action trailer builds "the legend of Lincoln Clay"

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I really liked the E3 trailer that 2K released in June in support of Mafia 3, the upcoming tale of revenge and other unpleasantries set in the fictional New Orleans analog of New Bordeaux. The live-action trailer released today is a very different sort of beast, less about the game than about the “legend of Lincoln Clay,” but I'll go out on a limb here and say it's every bit as good. 

Live-action teasers are a tricky business, because they're pure PR. There are no graphics to see or gameplay to wonder about; at best, you get a bit of background that explains a little about why things are the way they are in whatever game it is you happen to be playing. And so it is here: This video is all about the spirit of the game, and of life in late-60s New Orleans as filtered through the lens of popular media.   

But—bearing all that in mind—it works. So even if Mafia 3 falls short of the mark (and based on April hands-on, I'd say there's reason to be optimistic), we'll always have the trailers. Mafia 3 is set for release on October 7.
 

Andy Chalk
Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.