For European players, this year's exciting new MMO experience Lost Ark has largely been an exciting new queue simulator. While Amazon Games correctly anticipated the number of players who'd be logging onto North American servers, which have been essentially queue-free since launch, the publisher does seem to have underestimated the European popularity of PC gaming in general, and games with deep mathematics and pretty ladies in particular.
Today, eight servers in a new region called Europe West went live. "We expect opening a new region to reduce, not eliminate, queue times for Europe Central", Amazon says in an announcement. "However, players choosing the new Europe West region are much less likely to experience long queues. Please note, if you move to the new region you will continue to be able to use your Royal Crystals and Crystalline Aura but no redeemed, claimed, or acquired items move with you."
Since Lost Ark doesn't allow server transfers, the temptation of moving to a new region where you'll see a reduction or absence of queue times has to compete with the loss of any progress you've made on the existing servers. Lost Ark may become increasingly full of wild nonsense and even get down to clown as it goes on, but the early game is a bit dull and fetch-questy. It's hard to imagine many players wanting to go through all of that again.
To sweeten the deal, players who do start over on the Europe West servers will receive the last 10 days of daily login rewards as well as "special daily attendance rewards for the first 10 days of the Europe West server launch". What's more, players who bought a founder's pack and have already redeemed the exclusive items it contained will get a bonus set of those exclusives, as well as some more of Lost Ark's royal crystals currency. The latter bonus is available to everyone, not just European players, and is claimable on any server. Presumably the hope is to further encourage migration from busy servers to quieter ones. If you bought a founder's pack before February 14, you'll get the bonuses on February 19.
The eight new servers are called Rethramis, Tortoyk, Moonkeep, Stonehearth, Shadespire, Tragon, Petrania, and Punika. If they're not showing up for you, rebooting the client should fix it.