GOG has pulled and addressed a tweet that co-opted a transgender awareness hashtag for promotional purposes.
The digital storefront did not apologise for its insensitive use of #WontBeErased—a hashtag and rallying cry adopted by transgender rights activists following recent reports that the Trump administration plans to reverse Obama-era recognitions of gender fluidity—instead saying it "should focus only on games."
The original tweet has since been deleted, but was captured and shared on social media beforehand. GOG said: "Classic PC games #WontBeErased on our watch. Yeah, how's that for some use of hashtags?"
Damn, they deleted this quick.Guess even the Gat0r-trash that helms the GOG Social Media accounts realized that this is gonna backfire.But don't worry, here's a screenshot. pic.twitter.com/SJTfHoiWwdOctober 22, 2018
GOG's response, posted earlier today, reads: "Yesterday, we posted a tweet containing a trending hashtag as a pun," the response read. "The tweet was neither intended as a malicious attack, nor as a comment to the ongoing social debate.
"GOG should focus only on games. We acknowledge that and we commit to it."
Yesterday, we posted a tweet containing a trending hashtag as a pun. The tweet was neither intended as a malicious attack, nor as a comment to the ongoing social debate.GOG should focus only on games. We acknowledge that and we commit to it.October 23, 2018
In July this year, GOG apologised for the following GamerGate-related tweet—also subsequently deleted.
And in September, the official Cyberpunk 2077 Twitter account apologised for a tweet that appeared to make reference to a transphobic meme (CD Projekt owns both Cyberpunk 2077's developer CD Projekt Red and GOG).
The offiZombie Orpheus Entertainment, which has films including JourneQuest and The Gamers: Director's Cut available on GOG, has now cancelled its contract with the platform and requested that its products be removed immediately.
The latest tweet tops a disappointing year for GOG on Twitter. Social media teams may not represent the views of each individual working at the company, but as the front-facing point of contact, they are able to alienate customers with messages that can be considered, at best, to be accidentally insensitive.
Update: Zombie Orpheus Entertainment, which has films including JourneyQuest and The Gamers: Director's Cut available on GOG, has now cancelled its contract with the platform and requested that its products be removed immediately.
"We affirm that the ZOE community is a place where all are welcome, regardless of sexuality, race, gender, or any other categories that are used to divide and oppress," the company tweeted. "We further affirm that hate speech is not welcome here."
Zombie Orpheus invited everyone who owns its films on GOG to contact it for free replacement copies on other platforms.
1/3 We are cancelling our contract with @GOGcom and have asked them to remove our films from their platform immediately. Zombie Orpheus Entertainment does not do business with companies that express hate speech. pic.twitter.com/8GG7S8qBz7October 23, 2018