Two weeks ago Fall Guys tapped into the brand madness on Twitter, challenging the various corporations that were tirelessly pitching Fall Guys costume concepts to donate to charity. The deal was, the top bidder after two weeks would get a Fall Guys skin (opens in new tab) added to the battle royale, with the money going to Special Effect, a charity dedicated to improving the lives of gamers with disabilities.
Things kicked off quickly, with a series of ever-increasing pledges flying in from server hosting businesses to indie game companies to individual streamers. Even a bidet company (opens in new tab) wanted in. Before long, bids had climbed from a few thousand to tens of thousands of dollars, and they just kept climbing.
Cut to this morning, and gaming channel FGTeev (opens in new tab) was locked in with a pledge for a whopping $510,000. As the final seconds of "Battle of the Brands" ticked away, however, a new bid arrived and nearly doubled it.
🏆 BIDDING IS FINISHED 🏆THE WINNERS ARE:@G2esports @Ninja @AimLab @MrBeastYT With a combined donation of $1,000,000 for @SpecialEffect Probably the spiciest team up since The Avengers??????https://t.co/Q2G3h9UyDhAugust 31, 2020
Streamers Ninja (opens in new tab) and MrBeast (opens in new tab), along with G2 Esports (opens in new tab) and Aim Lab (opens in new tab), joined forces to combine their bids to equal a cool $1 million. Contest over. According to Mediatonic, four costumes will be added to Fall Guys to celebrate the winning bidders' collaboration.
That's an excellent result and a massive donation. What would be cooler is if some or all of the non-winning bids still donated to Special Effect, don't you think? Just because you don't get a skin in Fall Guys doesn't mean you can't still donate. And Fall Guys, which has sold 7 million copies on Steam (opens in new tab), could choose to match the high bid with its own donation. That'd be pretty cool, too!
If you're interested in helping out Special Effect yourself, there are a number of ways to do it (opens in new tab). Learn more about the charity here (opens in new tab), and don't forget we're giving away a free wireless headset each month (opens in new tab) all year to help support the good work they do.