is no more, now called the Blizzard App

I was going to begin this post with " is dead—Long live!" but then I realized that I'd already used that opening in last year's post revealing that Blizzard had decided to drop the venerable brand in favor of the less combative-sounding "Blizzard tech." So instead, let's cut to the chase: The latest update to, taking it to version 1.8.0, means that it is no more. 

Practically speaking, as you can see in the before-and-after images below, it's a very minor change: The odd-looking slashy-triangle-thing in the upper-left corner of the launcher is gone, replaced by the famous, stylized Blizzard logo. And as far as I can tell, that's the extent of it. The "What's New" message accompanying the latest version of the software says only, "We've given the App a small makeover to make you feel more at home in the Blizzard universe. Remember, together we are strong!" 

So it's obviously not a dramatic change in direction, but I still feel a certain nostalgia-driven sense of loss about it. launched more than 20 years ago, with the original Diablo, and it was remarkable. It was incredibly easy to create and join games, and you could even chat with other fans! Even the name was bracing: Let's face it, when you connect to something called, you know that sooner or later you're in for a fight. 

20 years is a hell of a run, but Blizzard's come a long way since then and so I suppose it's only fair that the software evolves too. Let us not forget, after all, that originally ran on a single PC, something that seems almost unimaginable today. And even after the update, it still appears in the Windows start menu as—so for now, at least, I think I'll keep calling it that. 

You can learn about the complete story of here, including interviews with 25 year veterans of Blizzard and how it got the name in the first place.

Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.