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The Nvidia GTX Titan X costs $999

Nvidia GeForce GTX Titan X cooler

On Tuesday, Nvidia CEO Jen-Hsun Huang delivered the keynote address at Nvidia's GPU Technology Conference, and during his talk he revealed the price of the new GeForce GTX Titan X: $999. The first GTX Titan launched in February 2013 for $1000.

The GTX Titan X is based on Nvidia's latest GM200 GPU with eight billion transistors. The GTX 980, its most recent top-end card, has 5.2 billion. AMD's current top GPU, Hawaii XT, has 6.2 billion by contrast.

We'll be back with more info on the Titan X, and our review, shortly. Meanwhile, check out our Best Graphics Cards guide for more hot GPU talk.

Wes Fenlon

Wes has been covering games and hardware for more than 10 years, first at tech sites like The Wirecutter and Tested before joining the PC Gamer team in 2014. Wes plays a little bit of everything, but he'll always jump at the chance to cover emulation and Japanese games. When he's not obsessively optimizing and re-optimizing a tangle of conveyor belts in Satisfactory (it's really becoming a problem), he's probably playing a 20-year-old RPG or some opaque ASCII roguelike. With a focus on writing and editing features, he seeks out personal stories and in-depth histories from the corners of PC gaming and its niche communities. 50% pizza by volume (deep dish, to be specific).