HTC could be getting out of the VR business

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The company is struggling and may sell off the Vive.

HTC, makers of the Vive VR headset, might be getting out of the VR business according to a report from Bloomberg. After a poor 2016, where it posted losses of $513 million for the full fiscal year, the company have acquired a strategic adviser, resulting in a number of possible outcomes, including selling the Vive side of the business. 

Other potential scenarios include bringing in a strategic investor, to the sale of the entire company. According to a Bloomberg source, the company has been in talks with Google, as well. 

The company has been struggling over the last few years, with its smartphone market share dropping down to 2%. HTC’s share price has been dropping since 2011, but managed a 4.7% jump on Friday ahead of the Vive’s significant price cut.

Despite the drop, however, the Vive is still more expensive than the competition, the Oculus Rift, and the considerably more popular PlayStation VR headset.

Fraser Brown
Fraser Brown
Online Editor

Fraser is the UK online editor and has actually met The Internet in person. With over a decade of experience, he's been around the block a few times, serving as a freelancer, news editor and prolific reviewer. Strategy games have been a 30-year-long obsession, from tiny RTSs to sprawling political sims, and he never turns down the chance to rave about Total War or Crusader Kings. He's also been known to set up shop in the latest MMO and likes to wind down with an endlessly deep, systemic RPG. These days, when he's not editing, he can usually be found writing features that are 1,000 words too long or talking about his dog.