'There is no scenario where memory prices correct in the second half' of 2027, according to new market research

A dramatically lit close up of computer memory/ RAM on a motherboard-style background.
(Image credit: Remitski via Getty Images)

Every Friday morning, I cast an eye over the land of SSD deals…only to find it unnervingly quiet as of late. RAM prices aren't looking so hot either, but if you've been keeping track of the raging memory supply crisis, you likely didn't need me to tell you that. Well, here I am anyway with a groan-worthy update: the memory supply shortage is unlikely to end before the last half of 2027.

Market research firm Counterpoint Research shared a number of ill tidings from its findings. These include that, during the period following China's Lunar New Year, 64GB DDR5 DRAM modules designed for servers jumped up in price by 150%, quarter-over-quarter (via The Korea Herald).

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According to Counterpoint, the price for 12GB of mobile LPDDR5X rose 130%, while the cost of 8GB of SO-DIMM DDR4, often used in lightweight notebook laptops, rose by 180% during the same period. NAND product pricing also spiked between 130–150%.

A promotional image by SK Hynix, showing two 321-layer QLC NAND flash modules with a flash memory wafer in the background.

(Image credit: SK Hynix)

Unfortunately, that's still not really enough to affect a meaningful reversal of fortunes for the current state of supply in the near future, with the analyst going on to explain that "these volumes won't be meaningful before the second half of 2027" (translation via Jukan). Therefore, consumers are unlikely to begin to see an improvement in supply or, even more importantly, pricing, until around late 2027.

But even that projection may prove a smidge optimistic. According to Counterpoint, memory suppliers are moving away from custom High Bandwidth Memory and AI chip production, but only in favour of maximising both production and profits of commodity memory products. Hwang comments, "There is no scenario where memory prices correct in the second half, given that hyperscaler purchasing intent remains unbroken."

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Jess Kinghorn
Hardware Writer

Jess has been writing about games for over ten years, spending a significant chunk of that time working on print publications PLAY and Official PlayStation Magazine. When she’s not investigating all things hardware here, she's either constructing a passionate defence of a 7/10 game, daydreaming about her debut novel, or feeling wistful about the last time she chased some nerds around a field with an oversized foam sword. 

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