Graphics card prices are increasing, but EVGA will honour pre-tariff MSRPs in its GPU queue

EVGA RTX 3080 XC3 ULTRA GAMING graphics card pictured with box
(Image credit: EVGA)
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Still waiting to be called up for your chance at an Nvidia RTX 30-series GPU from EVGA? Fear not, though prices for RTX 30-series cards are increasing, reportedly due to tariffs and increased cost of components, EVGA has promised to honour the prices users first signed up for on its webstore through April 16, 2021.

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EVGA's been operating its queue-based notification system since a little after Nvidia launched the RTX 30-series, de jure led by the Nvidia RTX 3090 (opens in new tab). As we all likely know by now, stock has been sparse since, often blamed partially on resellers and bots, leading some retailers and manufacturers to re-evaluate their means of sale in the face of growing calls for companies to do more. 

The EVGA queue-based notification seems to be some of the most successful of those efforts. It's a system by which, if you sign up to stock notifications for any card on the EVGA store, you'll be entered into a queue to secure a card. When your number is called via email, the system will auto-reserve you your chosen graphics card, but in order to keep the queue moving, you'll have just eight hours to net a new GPU before that stock is sent elsewhere.

A decent system, then, and one that has proven a little more beneficial to would-be graphics card customers in a pinch with EVGA's announcement that it will honour MSRP pricing for those currently in the Notify Queue system.

Here's the full statement from the EVGA store (opens in new tab) (via Reddit user u/origional_esseven (opens in new tab)):

"Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products. This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date."

EVGA isn't the only manufacturer set to raise prices, either. Asus announced its intentions to raise prices (opens in new tab) due to "increases in cost for components, operating costs, and logistical activities plus a continuation of import tariffs," and most manufacturers are expected to follow suit.

Jacob Ridley
Senior Hardware Editor

Jacob earned his first byline writing for his own tech blog from his hometown in Wales in 2017. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, where he would later win command of the kit cupboard as hardware editor. Nowadays, as senior hardware editor at PC Gamer, he spends his days reporting on the latest developments in the technology and gaming industry. When he's not writing about GPUs and CPUs, however, you'll find him trying to get as far away from the modern world as possible by wild camping.