Dead or Alive creator announces his new studio's first game and, oh no, it's an NFT thing

Characters from Warrior
(Image credit: Apex Game Studios)

The creator of Dead or Alive Tomonobu Itagaki has announced the name of his new company—Apex Game Studios—along with its first project. And… well, it's NFTs.

Warrior, the first game from Itagaki's new studio, promises a "3A" fantasy MMO experience that looks like it's based around a Pokémon-style system of collecting and battling "mob servants", each of which is an NFT. If that sounds a little sparse on detail, it's probably because the bulk of Warrior's website and press release instead centres on a bunch of verbiage about the  Web3 (that is to say, blockchain) technology that underpins the whole thing.

Indeed, Warrior's players can delight in an experience that "aims to solve the performance, security and sustainability issues of GameFi 1.0" through the game's in-built token system. These "Warrior Diamond Tokens" allow the trade of practically "all the assets that players obtain in the game."

In simpler terms, that pretty much means your ownership of in-game items and cosmetics is going to be registered on a blockchain, and can then be traded around with other players like assets on a commodity market. How Warrior intends to solve the performance, security, and sustainability issues of GameFi—or 'play-to-earn'—development is left very vague. Outside of references to a "multi-chain" framework, there's not much to indicate whether Warrior will run on an environmentally costly 'proof of work' system, or something a little greener.

Itagaki's ambitions don't end there. Once the NFT-based Warrior is out of the way, Apex Game Studios plan to try their hand at making games in the Metaverse, just as soon as someone figures out what that actually means.

The whole announcement reads like Deutsche Bank and Blizzard double-booked a conference room and just decided to present simultaneously, and it's hard not to be a bit skeeved-out by it. Everything about Warrior so far is big on "here's how we're going to generate a self-sustaining economic engine" and light on "here's how we're going to make a game anyone wants to play." Considering that we're still in the wake of a crypto crash and a flatlining NFT market, it's difficult to see it panning out positively for anyone. And it's sad to see another once-great creator join the gold rush.

TOPICS
Joshua Wolens
News Writer

One of Josh's first memories is of playing Quake 2 on the family computer when he was much too young to be doing that, and he's been irreparably game-brained ever since. His writing has been featured in Vice, Fanbyte, and the Financial Times. He'll play pretty much anything, and has written far too much on everything from visual novels to Assassin's Creed. His most profound loves are for CRPGs, immersive sims, and any game whose ambition outstrips its budget. He thinks you're all far too mean about Deus Ex: Invisible War.

Read more
Dead or Alive publisher requests between 2,000 and 3,000 takedowns on works of inappropriate fan art annually because it thinks of the game's characters 'like daughters'
farcana
'The Middle East's answer to Marvel Rivals' is an 'AI-powered', crypto-infused hero shooter that looks like hot garbage
Palworld early access
Palworld studio's first move as a publisher is to save a struggling indie dev: 'This is the energy I want to see driving games in 2025'
Jeff Jarrett headshot
Legendary 1990s publisher Acclaim is back from the dead, and a pro wrestler famous for clobbering people with a guitar is on its advisory board
Liquid Swords studio art.
Just Cause creator's new studio announces 'incredibly difficult' layoffs while still working on its first game
Wyrdsong concept art
Wyrdsong, the RPG from ex-Bethesda talent, isn't dead—but it's no longer an open world: 'We're down to a skeleton crew'
Latest in Action
A long bendy arm stealing money from people in a subway car
'You're a very long arm. You steal things. It's a comedy game,' explains developer of comedy game where you steal things with a very long arm
The First Berserker: Khazan review - Blade Phantom
How to claim The First Berserker: Khazan pre-order bonus and deluxe edition DLC
gta 6 trailer
Publishers 'don't want to be anywhere near' Grand Theft Auto 6 when it launches: 'It's proving to be very stressful'
An image of a Helldiver from Helldivers 2 shooting at a red dragon from Dungeons & Dragons.
'Ok, so dragon builds are a thing now': galaxy-brained Helldivers 2 player incinerates a bile titan with a hover pack and a flamethrower
Assassin's Creed Shadows promo image
Ubisoft scores a legendary ratio against Elon Musk on his own platform—which hopefully marks a final end to all the Assassin's Creed Shadows' culture war nonsense
Assassin's Creed Shadows immersive mode - Naoe holding a tanto in her hand as two guards fall to the ground behind her.
Assassin's Creed Shadows' first hotfix addresses stability issues and a photo mode crash
Latest in News
A goblin with sharp teeth, wearing goggles, lets out a mischievous cackle in WoW's latest patch: Undermine(d).
World of Warcraft's started swiping good ideas from one of its most popular user-made UI addons, and it's honestly about time
A female druidic figure clutches a heart riven with thorns in Hunt: Showdown
'We want to increase the cost of silence': Hunt: Showdown 1896's latest update brings a new event, a massive list of bugfixes and a tougher challenge for stealthy players
It's ENA! From the free adventure Dream BBQ!
Mindbending free multimedia adventure ENA: Dream BBQ is out now, has activated all my neurons and opened my third eye
PC Gamer magazine issue 408 Doom: The Dark Ages
PC Gamer magazine's new issue is on sale now: Doom: The Dark Ages
A gigantic terracotta sentinel made of living armor
Total War: Warhammer 3's army of Cathay has broken containment and is making its way to tabletop Warhammer at last
Two brightly colored stormtroopers dressed like Run-DMC stand in front of PAX Australia's WELCOME HOME banner.
Tickets for PAX Australia 2025 are on sale now