Borderlands 3 launched on September 13, and I don't know about you but my Twitter feed is full of people talking about it (and pictures of dogs, obviously). People having opinions about a game doesn't necessarily translate into people playing it, but according to Gearbox CEO and part-time magician Randy Pitchford, "the launch day peak concurrent players of Borderlands 3 is about *twice-as-high* as the all time peak concurrent players of Borderlands 2."
Fun Fact: On PC, the data is that the launch day peak concurrent players of Borderlands 3 is about *twice-as-high* as the all time peak concurrent players of Borderlands 2. WOW! You guys are great!September 13, 2019
That's on PC of course. According to Steamcharts, Borderlands 2 peaked at 123,596 players when it launched seven years ago, while SteamDB estimates 124,678 players. Double that would be somewhere in the 247,000–249,000 player range. Which is a lot of people trying to figure out where the general challenges menu is hidden (it's on the map but only if you zoom out to galaxy level), and why pressing F doesn't activate boost in vehicles any more (it's the shift key now, you're welcome).
Pitchford followed up by saying, "Best numbers in Gearbox history! No promises, but we *might* be ready for me to try a SHiFT code test with the Golden Key system tomorrow. If we do, it will probably be a time-limited key."