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Indies with 'choose your own adventure' descriptions are getting trademark infringement notices

Purrfect Apawcalypse
(Image credit: 90 Percent Studios)

The publishers of the Choose Your Own Adventure books, Chooseco, is claiming trademark infringement on several developers who have released games on itch.io that describe themselves as "choose your own adventures." The infringement notices are being sent to the Itch.io gaming storefront and have resulted in four games' pages being suspended. 

Itch.io founder Leaf Corcoran took to Twitter to warn developers about the notices. 

Talking to The Verge, Cocoran said that the suspended game includes Purrfect Apawcalypse, It's a Date, Choose Your Own Adventure BG and A Series of Choose Your Own Adventure Stories Where No Matter What You Choose You Are Immediately Killed by a Werewolf. if you check out the Itch.io page for Purrfect Apawcalypse, you can see that the game has been taken down. 

This is not the first time that Chooseco has enforced its trademark. Back in 2007, the company sued Chrysler over a Jeep marketing campaign for using the tag line "Choose Your Adventure" and then it also accused Netflix over the interactive Black Mirror episode Bandersnatch, where a character refers to a 'Choose Your Own Adventure' book.