Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Codes
    • Coupons
    • Magazine
    • Newsletter
    • Affiliate links
    • Meet the team
    • Community guidelines
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$32.49
Subscribe now
Don't miss these
A floating house in World of Warcraft.
World of Warcraft Blizzard sees players levitating their homes in WoW's player housing, 'even though there weren’t UI controls for that', decides it's now a feature, not a bug
Promotional key art of the Diablo 4 Lord of Hatred expansion. Clouds of crimson surround a lanky demon covered in red and black sinew. It's face is a skull with massive, twisted horns and bright red eyes.
RPG Diablo 4's age of reworks might finally be over with its next expansion as it plans to deliver major features players have wanted for years
An edited image of Ibelin, from Netflix's The Remarkable Life of Ibelin, sat in a tavern roleplaying with his friends.
MMO I've been roleplaying in MMORPGs like WoW for 16 years, it's the reason I'm here writing this headline—and there's never been a better time to try it out yourself
A character sits on a table in World of Warcraft.
World of Warcraft World of Warcraft players are already discovering new tech with its player housing—turns out, you can sit anywhere as long as you're able to fit a chair inside
A woman in armour wielding a huge warhammer
MMO Players are piling in to the Guild Wars remaster, and it's giving the servers trouble: 'Demand for Guild Wars Reforged blew past our projections'
Astarion wearing shades and giving a thumbs up
RPG RPGs make up more than 30% of PC Gamer's Top 100, so clearly we've settled on a favourite genre
A massive winged humanoid alien from World of Warcraft Legion battles two spellcasters on a bright green background.
World of Warcraft World of Warcraft: Legion Remix was supposed to be full of lawless fun, but it turned out to be awfully grindy
A player-made large hadron collider in World of Warcraft.
World of Warcraft WoW's new player housing feature's been out in early access for less than a week, and players have already made battleships, dollhouses, and large hadron colliders
A woman in armour wielding a huge warhammer
Events & Conferences Now's the time to relive classic MMO Guild Wars, which just got a big 'Reforged' overhaul
Guild Wars screen - dude in a mask holding a sword over his head like he's He-Man in fancy dress or something
MMO Guild Wars celebrates 20 years with a 'Reforged' overhaul that's free for existing players, and offers the whole shebang to newbies for $20: 'It was a good time to give it a refresh'
FF14 ending
MMO FF14 director Naoki Yoshida has big plans for the MMO after Dawntrail's roughspots—hinting at A Realm Reborn-style overhaul
An edited picture of an orc opening a bag that, instead of gold, is filled with random items.
MMO Every MMO I play in 2025, I end up with a bag filled with trash—but that won't change any time soon, if at all
Diablo 4 character Neyrelle looks offscreen in an official cinematic trailer
RPG Diablo 4 as you know it is about to change again as Blizzard drops an expansion's worth of changes to its loot and combat
Ultima Online key art.
Games The '80s and '90s PC games unbelievably still being updated today
World of Warcraft: Dragonflight Alexstrasza
World of Warcraft It sure looks like World of Warcraft is getting its first premium currency after 21 years to monetize player housing in its next expansion
Popular
  • PC Gaming Show
  • Best PC gear
  • All the deals
  • Arc Raiders
  • Quizzes
  1. Games
  2. MMO
  3. World of Warcraft

Five ways World of Warcraft changed MMOs forever

Features
By Chris Thursten published 28 November 2014

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Five ways World of Warcraft changed MMOs forever

Five ways World of Warcraft changed MMOs forever

There are two kinds of revolutionary game: the ones that create genres, and the ones that change genres forever. In the former category you’ll find Wolfenstein 3D, Herzog Zwei, Ultima Online; in the latter Half-Life, Dune 2, World of Warcraft. These games aren’t just influential – they fundamentally alter the expectations of players and developers. After WoW, the MMO genre had a shape and a set of principles that would define millions upon millions of hours of playtime over the course of the next decade. After WoW, it wasn’t possible to make an MMO in the west without explicitly or implicitly commenting on World of Warcraft.

Not all of Blizzard’s ideas were radical or even original, but in combination they mapped out a new model for online RPGs. WoW marked the ascendancy of the themepark, confining the notion of a simulated online world to niche games and EVE Online. Ultima Online offered players the promise of dragon-slaying adventure and life as a baker in equal proportion: World of Warcraft established, definitively, that the future of the genre was the former. Here’s how Blizzard did it.

Page 1 of 6
Page 1 of 6
The flavour of the world

The flavour of the world

World of Warcraft inherited – as you might expect – Warcraft’s look and tone, and that meant a certain amount of colour, humour, and visual abstraction. Naturally, it was divisive. EverQuest might have departed from Ultima Online’s commitment to simulation, but the notion remained that these were (relatively) realistically-depicted places. World of Warcraft’s lore is taken seriously and its locations are characterful, but it was also clearly a gameworld designed to entertain. This isn’t a criticism, necessarily – Azeroth is one of the most extraordinary detailed game spaces ever created, and Blizzard’s talent for environmental storytelling was and is a joy. But it marks a philosophical change that has been enormously influential: “you are not creating a real place,” was World of Warcraft’s message to developers. “You are creating a compelling image.”

Attached to this is the prevalence of humour. Blizzard has always had very funny writers, and their influence on WoW resulted in a game operating on multiple levels. The overarching narrative is epic, operatic and taken seriously, but a majority of quests take a different approach. Perhaps wisely, Blizzard realised that filling out a list wasn’t going to work as a vector for emotional storytelling. They also figured out that if you are going to spend thousands of hours in a game, tonal variety is key: the real world is silly sometimes and MMOs should be too.

Page 2 of 6
Page 2 of 6
Levelling and quests

Levelling and quests

The notion of levelling through experience rewards granted by completing quests was one of World of Warcraft’s most important innovations. Previously, quests and levelling had an indirect relationship with one another: you’d get experience for killing monsters, but the narrative you were following had more to do with the story of the world or securing a powerful item. It was always more efficient to set up camp near a monster spawn and level up there than to move about the world.

WoW’s enormous number of relatively straightforward quests turned levelling into a shopping trip. Stemming from this is the notion of towns as quest ‘hubs’, quest text as functionally disposable, and the process of ‘tagging’ monsters so that other players can’t steal your kill (and your quest credit.) It created a mobile population of players where previously the norm had been to remain stationary. As a consequence, competition for the best spots became a thing of the past.

Page 3 of 6
Page 3 of 6
Instances

Instances

It’s hard to imagine a time before instancing. Similar to the game’s egalitarian quest system, giving every group of players their own version of a dungeon utterly changed the role of these dangerous places. Dungeons were no longer holes in the ground that might have some scary monsters in them: they were planned and meticulously constructed individual co-op challenges, designed for specific numbers of people and readily accessible whenever you wanted to attempt a run. No more queuing for the best spawns, no more ‘zerging’ a dangerous place with three times as many players as are necessary to beat it.

Dungeons that act as self-contained combat puzzles are a core part of MMO design in 2014, and that stems directly from Blizzard’s decision to instance them off from the rest of the game. This plays a role in the segmentation of MMOs into areas with distinct purposes, again shifting the genre away from the ‘online world’ concept that kicked it off in the first place. By establishing that one valley might be for team capture the flag, another for levelling and a third for group challenges, Blizzard established the basic principle of the themepark MMO: that players should be free to have whatever kind of fun they want, whenever they want to have it.

Page 4 of 6
Page 4 of 6
Talents

Talents

If you’ve ever played an MMO where your character has approximately 31 points to divide between upgrades split across three ‘trees’ based on their class, thank World of Warcraft – and, by extension, Diablo II. Of all of World of Warcraft’s ideas that have been adopted by other games, the original talent system is one of the rare ones that has been adopted wholesale – to the extent that Star Wars: The Old Republic uses it exactly as it was when World of Warcraft launched.

On the other hand, World of Warcraft’s new talent system – which stresses player preference over hard specialisation and provides plenty of room to change your mind – follows after MMOs like the Guild Wars series that rejected the tendency of the talent system to produce ‘flavour of the month’ builds that players felt bound to adhere to.

Page 5 of 6
Page 5 of 6
Raids and gear

Raids and gear

Raiding existed before World of Warcraft, but Blizzard established a structure for large group adventures – and the busywork that occurs between them – that effectively created a new game in its own right. No more haphazard attempts at rare bosses here: WoW’s original raids were tough as steel, designed for a fixed number of players, and granted rewards to only a few. Developing strategies to maximise the intake of new items formed the basis of a logistical challenge that only the very best guilds could crack, and the need to fairly distribute scant loot created economies outside of the game – raid ‘points’ that rewarded participation and guaranteed that you’d get a good item eventually. Many of the systems that players created to handle World of Warcraft’s toughest content would eventually be folded into the game – and into its competitors – as full-fledged features.

The way equipment was conceived changed, too. World of Warcraft pioneered the use of tiers as a method of dividing up gear – and ultimately, raids themselves – into escalating power brackets. This is a factor in World of Warcraft’s other great global trend, which is the growing size and complexity of the shoulderpads worn by MMO characters the world over.

Page 6 of 6
Page 6 of 6
TOPICS
Best of
Chris Thursten
Chris Thursten
Social Links Navigation

Joining in 2011, Chris made his start with PC Gamer turning beautiful trees into magazines, first as a writer and later as deputy editor. Once PCG's reluctant MMO champion , his discovery of Dota 2 in 2012 led him to much darker, stranger places. In 2015, Chris became the editor of PC Gamer Pro, overseeing our online coverage of competitive gaming and esports. He left in 2017, and can be now found making games and recording the Crate & Crowbar podcast.

Read more
A massive winged humanoid alien from World of Warcraft Legion battles two spellcasters on a bright green background.
After disappointing fans with a time-grated grind in beta, Blizzard turned WoW Legion Remix around just in time for its October release
 
 
Guild Wars screen - dude in a mask holding a sword over his head like he's He-Man in fancy dress or something
Guild Wars celebrates 20 years with a 'Reforged' overhaul that's free for existing players, and offers the whole shebang to newbies for $20: 'It was a good time to give it a refresh'
 
 
Xal'atath and the Warrior of Light face off in an edited header for Terminally Online, PC Gamer's MMO column.
Final Fantasy 14 and World of Warcraft are starting to meet in the middle on modding, and it's a strange new world for MMOs and their AddOn communities
 
 
A healer looks mournfully towards the camera, hand outstretched, as she topples into the bowels of the Tam-Tara Deepcroft in Final Fantasy 14.
PC Gamer's Top 100 didn't have a single MMO in it this year—here are my 3 theories as to why we did that
 
 
A woman in armour wielding a huge warhammer
Players are piling in to the Guild Wars remaster, and it's giving the servers trouble: 'Demand for Guild Wars Reforged blew past our projections'
 
 
A screencap of the World of Warcraft: Midnight Gamescom 2025 Opening Night Live cinematic trailer. A dark-haired elf looks toward the viewer, her face covered in a violet hue.
World of Warcraft: Midnight has some of Blizzard's most controversial changes yet, but playing the alpha still has me hopeful it'll figure them out in the next few months
 
 
Latest in World of Warcraft
A massive winged humanoid alien from World of Warcraft Legion battles two spellcasters on a bright green background.
World of Warcraft: Legion Remix was supposed to be full of lawless fun, but it turned out to be awfully grindy
 
 
A floating house in World of Warcraft.
Blizzard sees players levitating their homes in WoW's player housing, 'even though there weren’t UI controls for that', decides it's now a feature, not a bug
 
 
A character sits on a table in World of Warcraft.
World of Warcraft players are already discovering new tech with its player housing—turns out, you can sit anywhere as long as you're able to fit a chair inside
 
 
A player-made large hadron collider in World of Warcraft.
WoW's new player housing feature's been out in early access for less than a week, and players have already made battleships, dollhouses, and large hadron colliders
 
 
A screencap of the World of Warcraft: Midnight Gamescom 2025 Opening Night Live cinematic trailer. A dark-haired elf looks toward the viewer, her face covered in a violet hue.
World of Warcraft: Midnight might be the MMO's biggest expansion yet, and it's coming out in March
 
 
Arator, from World of Warcraft: Midnight, stands proudly amongst his people's home of Quel'thalas.
WoW game director steps in to reassure players that its AddOn overhaul is a work in progress, and the temporary death of cosmetic mods is simply 'collateral damage that we are working on repairing'
 
 
Latest in Features
A fantasy guy raises a tankard of beer.
If the only Larian game you've played is Baldur's Gate 3, here's what you need to know about the Divinity series
 
 
Close up of classic box art render of Gordon Freeman's face from Half-Life 2.
The 9 biggest no-shows at The Game Awards 2025
 
 
A cult performing an eerie ritual.
Is a return to the Divinity series the right move for Larian after Baldur's Gate 3? Our team of RPG fans is divided
 
 
A demonic flower sprouts from a droplet of blood and screams in the trailer for Divinity, Larian's upcoming RPG.
Divinity's trailer is cool, but I suspect Larian's body-horror Burning Man splatfest doesn't set an accurate tone for the full game—and if I'm right, it'll be weird that it's happened twice
 
 
Control Resonant - Dylan walks into a falled Manhattan
The 5 biggest announcements and trailers from The Game Awards 2025
 
 
A big Warhammer fight as units climb on skeletons.
Total War: Warhammer 40,000 is totally real, so we've created a wishlist to send to the Emperor
 
 
  1. MSI and Asus gaming monitors on a green background with the PC Gamer recommended logo in the top right
    1
    Best gaming monitors in 2025: the pixel-perfect panels I'd buy myself
  2. 2
    The best fish tank PC case in 2025: I've tested heaps of stylish chassis but only a few have earned my recommendation
  3. 3
    Best gaming laptop 2025: I've tested the best laptops for gaming of this generation and here are the ones I recommend
  4. 4
    Best Hall effect keyboards in 2025: the fastest, most customizable keyboards for competitive gaming
  5. 5
    Best PCIe 5.0 SSD for gaming in 2025: the only Gen 5 drives I will allow in my PC
  1. Man stepping out of classic car with barbed wire wall visible in background
    1
    Cultic review: One of 2025's best singleplayer shooters
  2. 2
    OneXPlayer X1 Air handheld review
  3. 3
    Skate Story review: A stylish lunicidal skater with peerless vibes and devilishly sleek flip tricks
  4. 4
    Beyerdynamic DT 270 Pro headphones review
  5. 5
    Sandisk WD Blue SN5100 NVMe SSD review

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...