AMD scrap the ATI name
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
AMD have scrubbed off the ATI letters on future products (which is a pretty amazing temporal feat). Instead, their brand of graphics cards will just be called Radeon.
The reason: AMD was a stronger, more recognisable name than ATI. I think it's also so they don't have two acronyms on there, because that would be confusing to people. Hardware companies hate confusing people - that's why their products are so easy to understand and compare to each other.
ATI AMD are also moving into "Fusion chips" - hybrid cards that integrate video processing and other specialist functions as well as the general computing power of a CPU. Are you looking forward to the day when your graphics card is also handling AI and game logic? Or does it, frankly, scare you?
[via The Register ]
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

