Unknown World's Natural Selection 2 has kept its horned head low throughout Aliens: Colonial Marines' pasting
, but in a
, Unknown's PR head Hugh Jeremy now says the NS2 team feels only sadness in place of its initial awe and even fear of the bigger-budget competitor.
"The degree to which we feared Colonial Marines was, in hindsight, crazy," Jeremy writes. "Potential release dates for NS2 were discussed with reference to ACM's potential release date. Around the lunch table, we pondered the lambasting reviewers would give us if they were simultaneously reviewing a AAA mega-budget aliens vs. marines title.
"At shows like GamesCom, PAX East, and E3 I walked around the ACM super-booths in awe. I spoke to ACM PR reps, and they had no idea what NS was. I watched the demos (especially the E3 one) and thought, 'How can we possibly stand up to these guys on the aliens vs. marine stage?' I walked around the Power Loader in multiple countries and shook my head at the poor luck of having to face this Sega/Gearbox monster in our launch window."
Jeremy sympathizes with ACM's dismal performance, but he's also bummed over the fact that a game with "a launch trailer that probably cost more than 30 percent of the entire development budget of NS2" failed on delivering the Aliens experience sought after from fans.
"I'm filled with sadness," he states. "Sadness at being an Aliens fan and not being able to experience LV-426 like I had imagined I would. Sadness that we spent so much time being afraid of a game that we have beaten on Metacritic by 30 points. With that marketing machine, with that moneypot, with that kind of development time, with that kind of bullet-proof intellectual property, ACM should have been an absolute hit."
Responding to a suggestion from an NS2 player asking if Unknown Worlds would capitalize on the void left by ACM, Jeremy flatly put such an idea to rest, writing, "No, UWE won't be milking the poor reception of ACM. To do so would make us wankers, and it would be dishonorable. Remember when Medal of Honor: Warfighter exploded? Activision ran a targeted ad campaign hitting every single Warfighter keyword with Black Ops II pre-rolls and banners. I'm sure it got them sales. But it also said much about the kind of company they are."