Nvidia may keep shipping Ampere GPUs even after it launches Lovelace

Nvidia RTX 3090 Ti
(Image credit: Nvidia)

Getting a decent graphics card over the past few years has been almost impossible, and those that have managed it have often paid through the nose. Given that shortage is looking like it might be set to ease it would seem like roaring into the next-gen, full steam ahead is a good move, but Nvidia is reportedly thinking of keeping some of those older cards around.

During an investors event (spotted by PCMag) Nvidia CFO Collette Kress was asked about next generation products, specifically upcoming GPUs. Kress didn't say a lot about what we can expect on the new side, but did mention that the RTX 30-series of GPUs may stick around to be sold alongside the next generation. 

"Even during this period of COVID and supply constraints, it's been interesting because it's given us the opportunity for gaming to continue to sell both the current generation [RTX 30-series] as well as the Turing generation [RTX 20-series]," said Kress. "So we’ve been doing that to provide more and more supply to our gamers in that. And we may see something like that continue in the future."

Last year Nvidia announced a rehash on some of its 20-series cards with upgraded RAM. It was a bit of an odd move then, but was clearly aimed at helping with the rush demand for gaming GPUs. We were hoping for some nice cheap 20-series upgrades, but instead we were greeted with options a bit more expensive than what we'd hoped.

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The Nvidia RTX 3070 and AMD RX 6700 XT side by side on a colourful background

(Image credit: Future)

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With the hope that the next generation of graphics cards should launch without the massive shortages and high demands, there's some potential things might be different this time. The RTX 30-series GPUs might actually be offered at a reasonable price point if a much more capable flagship is out at the same time, especially if the rumoured specs do put the new Nvidia Lovelace chips so far out in front

Either way, at least it looks like there will actually be GPUs of some fashion available in the future, which is something to look forward to.

Hope Corrigan
Hardware Writer

Hope’s been writing about games for about a decade, starting out way back when on the Australian Nintendo fan site Vooks.net. Since then, she’s talked far too much about games and tech for publications such as Techlife, Byteside, IGN, and GameSpot. Of course there’s also here at PC Gamer, where she gets to indulge her inner hardware nerd with news and reviews. You can usually find Hope fawning over some art, tech, or likely a wonderful combination of them both and where relevant she’ll share them with you here. When she’s not writing about the amazing creations of others, she’s working on what she hopes will one day be her own. You can find her fictional chill out ambient far future sci-fi radio show/album/listening experience podcast right here. No, she’s not kidding.