Guild Wars 2 advert pokes fun at WoW's dragonriding–'Why wait to ride a dragon?'

Guild Wars 2's Skyscale
(Image credit: ArenaNet)

ArenaNet is trying something to entice people into its MMO: dragons. Specifically, jokingly telling you that Guild War 2's dragons are superior to World of Warcraft's with a cheeky new advert.

While World of Warcraft isn't specifically mentioned, it's pretty obvious that the advert is winking at expansion Dragonflight. The short 30-second clip shows off the skyscale mount in a myriad of different skins, along with a griffon, the game's other mount type, prompting the question: "Why wait to ride a dragon?" A bit of a cocky question, considering the time-gating on actually unlocking the skyscale. It's a pretty long quest, taking a minimum of four days to complete. Very little in MMO time, but still requires a decent amount of dedication and materials. Then again, that's even if you meet the prerequisites of hitting max level and unlocking all of Living World Season 4. It's a lot of work.

if_you_havent_seen_it_gw2s_latest_ad_targeting from r/Guildwars2

Ironically, as many pointed out in a post on the subreddit, your chances of getting a dragon-themed mount in World of Warcraft before Guild Wars 2 are substantially higher. The game has a handful of dragon mounts you can use as soon as you unlock flying at level 30. These regular flying mounts are distinct from Dragonflight's drake, but still very much dragons. 

I don't think it's ArenaNet's intention to draw people in on the basis of dragons alone though—it's just a bit of fun. The advert is a lighthearted way to poke fun at a competitor by honing in on a shared feature. It is the first time the developer has noted the similarity in style between its dragons and the ones coming to World of Warcraft, but our editor-in-chief Phil Savage noticed them when he wrote about Dragonlfight's new mounts earlier this year. He did point out, however, that while there's a lot of mechanical overlap, they aren't identical.  

Mollie Taylor
Features Producer

Mollie spent her early childhood deeply invested in games like Killer Instinct, Toontown and Audition Online, which continue to form the pillars of her personality today. She joined PC Gamer in 2020 as a news writer and now lends her expertise to write a wealth of features, guides and reviews with a dash of chaos. She can often be found causing mischief in Final Fantasy 14, using those experiences to write neat things about her favourite MMO. When she's not staring at her bunny girl she can be found sweating out rhythm games, pretending to be good at fighting games or spending far too much money at her local arcade.