According to some of the biggest retailers in Germany and Austria, graphics card prices are somewhat unsurprisingly, super expensive at the moment. Some cards, like the AMD Radeon RX 6000-series, are sitting at over twice their MSRP.
The report by 3D Center (opens in new tab) doesn’t feature newer cards released after March 2021, but it does show the current upward trend in GPU pricing. The data shows that in the past month AMD and Nvidia GPU pricing has increased by 18 and 16 percentage points respectively. This puts both card lines' average sales at very close to double what was recommended for retail sale, and is a significant increase since prices have steadily climbed from their lowest back in July.
According to the analysis, in late July, for example you could pick up a humble Nvidia RTX 3060 (opens in new tab) at a worst price of €799 and best price of €579. That price rose to €1280 by the end of August, and has maintained that while still raising the cheapest price to €699.
The report also notes the general volatility of the market. Slightly lower-end models like AMD Radeon RX 6800 (opens in new tab) and RX 6800 XT can be found going for higher prices than the beefy RX 6900 XT (opens in new tab). There’s also outrageous peak pricing for those who are willing to pay it, but this is all just a sign of the demand far outweighing supply.
How to buy a graphics card (opens in new tab): tips on buying a graphics card in the barren silicon landscape that is 2021
It’s worth noting that because the report is from data from Germany and Austria the pricing may be quite different from other countries. Different rules mean that vendors can sell directly to customers which isn’t the case all over.
There’s a lot to watch in the GPU space at the moment, even aside from the chip shortages, and what’s causing them (opens in new tab). Companies making moves like Nvidia set to announce RAM boosts to many of its cards (opens in new tab) in the coming months, the surprising potential specs on Intel’s Arc Alchemist (opens in new tab), and AMD’s next gen flagship design being finalised (opens in new tab).