Path of Exile 2 is sticking to its 'ethical free-to-play' model instead of chasing Diablo 4's success

Key art for Path of Exile 2, featuring a Marauder class character standing atop a pile of skulls.
(Image credit: Grinding Gear Games)

Having played the first few hours, I'm still a little shocked that brooding gothic action RPG Path Of Exile 2 (due out later this year) is set to be free. Or at least, every bit as free as its predecessor. During a preview event in Los Angeles, I got to ask the game's director, Jonathan Rogers, if the game would be following at all in the footsteps of Diablo 4, which despite catching some flak for its aggressive live service monetization and MMO aspects, has still been Blizzard's biggest financial hit yet.

His response for Path of Exile 2 was clear. "It's definitely not an MMO. I've never liked MMOs, actually," he said. Rogers explained that while he was a huge Diablo 2 fan, he firmly bounced off World of Warcraft and its more social side. He's an ARPG diehard, still making the kind of game that appeals to him, and doesn't feel that MMO elements bring much to the classic ARPG formula.

"I don't think there's a huge amount of value to the shared overworld. There's a lot of theoretical value, like 'you can encounter someone and make friends with them and go on adventures,' and I'm sure that happens sometimes, but the vast majority of people aren't getting that experience out of it. I feel it's a lot of time wasted, when most players are spending their time in instanced dungeons anyway."

I asked Rogers if Diablo 4's business model was something Grinding Gear had considered, and he was quick to respond that it would be "exactly the same" as Path of Exile 1, which still runs on a broadly crowd-pleasing 'ethical F2P' platform, a coin termed by the studio when the game originally launched. A bit of a marketing buzzword, but in short, it's the idea of a game that's good enough as a free product to enjoy beginning to end, but with the option to put money down if you enjoy it and want to see it further supported. A positive feedback loop with the audience compared to exploiting FOMO or selling progression.

Aside from additional cross-character stash tabs to make item hoarding a little easier, there was (and still is) nothing you can pay money for that will make the game more enjoyable. There were some fancy cosmetic items like armor and weapon skins or alternative particle effects for spells, but they were mostly relegated to what Grinding Gear called 'supporter packs', emphasizing that any money spent is there to keep them making more of the same.

Over the years Path of Exile's monetization has slipped a tiny bit closer to the dark side, with cosmetic 'mystery' loot-boxes and an endgame battle pass that (if paid for) gives some seasonal cosmetic goodies, but doles out helpful in-game boosts equally upon hitting seasonal goals, whether you've spent money or not. So far it seems that the community remains happy with this, and I must admit it feels far less intrusive than a lot of other recent live service games. It helps that these cosmetics and stash boosts are the only thing supporting the game, rather than being what you're asked to pay for after spending $70 up front.

While no longer an expansion for the first game, Grinding Gear has also stated that Path of Exile 2 will still share its microtransaction library with its predecessor "where possible," so players won't have to re-buy skins, effects and goodies they picked up for the first game. Yet one more goodwill-generating measure. It's not hard to see how PoE has been running for so long on the direct support of its fans. 

Dominic Tarason
Contributing Writer

The product of a wasted youth, wasted prime and getting into wasted middle age, Dominic Tarason is a freelance writer, occasional indie PR guy and professional techno-hermit seen in many strange corners of the internet and seldom in reality. Based deep in the Welsh hinterlands where no food delivery dares to go, videogames provide a gritty, realistic escape from the idyllic views and fresh country air. If you're looking for something new and potentially very weird to play, feel free to poke him on Twitter. He's almost sociable, most of the time.

Read more
Path of Exile 2 showing the Warbringer ascendancy class bludgeoning his way through a pack of hyenas
Path of Exile 2 devs acknowledge the endgame is 'too severe' but are sticking to their guns because 'the whole death actually mattering thing is actually important'
Path of Exile character holding a staff and standing in a dark scene
Since Path of Exile's expansion has been delayed, players are instead getting a month-long event featuring 'whacky ideas that never quite made it off the brainstorm board'
Path of Exile 2 early access class key art
Path of Exile fans are having a very normal one after an expansion was delayed thanks to Path of Exile 2: 'I need to make peace with myself and let go of this burden'
A maddened sicko raises a knife
Blizzard co-founder and Diablo designer thinks new ARPGs have 'cheapened' the genre with fast leveling, throwaway loot and enemies
A sorceress straining to cast spells in the dead of night during the Path of Exile 2 early access trailer
Path of Exile 2's first patch of 2025 is coming later this week, with 'more rewarding' endgame mapping and the rollout of respawns when fighting pinnacle bosses
World of Warcraft The War Within screenshots
Delves have given WoW's devs the confidence to put mandatory grinds firmly in the rear-view, says game director Ion Hazzikostas
Latest in RPG
Metaphor: ReFantazio character art
Metaphor: ReFantazio battle director says turn-based RPGs can still be just as popular as action RPGs: 'I personally believe turn-based games have a long future ahead of them'
Geralt sitting on a wall wearing a Cyberpunk jacket modded by TheRealArdCarraigh
The Witcher 3 devs had to practically remake the game engine to make official modding possible
Serana from Skyrim, modded to look like a desiccated corpse.
Skyrim realism mod fixes your vampire girlfriend, giving her a voice and look more suited to someone who just got out of a coffin after 2,000 years
Minthara BG3 looking upset
Another round of Baldur's Gate 3 unearthing reveals Minthara can end up living in a sewer, an unused beach ending, and more
Person battling bizarre four-eyed monster with stylish UI elements surrounding them
Persona and Metaphor: ReFantazio's UI designer is open to accessibility options for players who find the stylish menus overstimulating: 'That is something we understand we'll need to work on and provide in the future'
Like a Dragon: Infinite Wealth money farm - Super Crazy Delivery
Like a Dragon series director sums up why sidequests are essential to a great RPG with a single metaphor: 'a good main dish alone will not earn you a Michelin star'
Latest in News
helldivers 2
'Never thought I'd go back' Helldivers 2 players steel themselves to return to the site of its most infamous battle, Malevelon Creek
Several adventurers in World of Warcraft Classic's hardcore server crying over the death of a fallen comrade.
Blizzard plans to revive WoW Classic Hardcore characters 'at our sole discretion', after DDOS attack puts major streamer guild OnlyFangs in the ground
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
Assassin's Creed Shadows is a hit and Steam played a 'significant role' in that: 27% of activations were on PC and it's the 2nd-biggest AC launch of all time
Typing on internet search toolbar: What am I doing?
How a Microsoft exec managed to pitch Microsoft Word through the genius tactic of being able to actually use it in a 'type-off' demanded by clients: 'I was the only one who'd actually been a secretary'
The outlast trials setting
'You just have to make them think this world is real, and this world can hurt you': The Outlast Trials devs discuss a changing horror genre and an insatiable need for scares
Half-Life wallpaper - Gordon Freeman
Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box