Elon Musk streams Diablo 4 as part of his latest doomed quest to turn X into a Twitch killer

WASHINGTON, DC - SEPTEMBER 13: Elon Musk, CEO of Tesla and X, speaks to reporters as he leaves the “AI Insight Forum” at the Russell Senate Office Building on Capitol Hill on September 13, 2023 in Washington, DC. Lawmakers are seeking input from business leaders in the artificial intelligence sector, and some of their most ardent opponents, for writing legislation governing the rapidly evolving technology.
(Image credit: Nathan Howard/Getty Images)

The latest step in Elon Musk's scheme to convert X—the worsening service you and I still call Twitter—into "the everything app"? Turn it into Twitch. The flighty billionaire wants the site to operate as a livestreaming service (as well as a bank, a "global town square," and presumably a microblogging platform) and in the last couple of days has even helmed a few game streams himself to test X's capacity to handle them.

The game in question is Diablo 4, which Musk has streamed himself playing twice over the last few days, once on an alt account and once on his main, which has 158.7 million followers at time of writing.

Musk was actually meant to stream Diablo a few days before. The X owner had originally said he would stream "some silly stuff" like Diablo 4 on September 27, but eventually had to call it off because he was "still working". 

Instead, the first game stream occurred last Sunday on an account named cyb3rgam3r420, and consisted of Musk running a tier 69 (yup) nightmare dungeon on his level 100 werewolf druid. Well, partially, anyhow. It also consisted of about 13 minutes of someone helping Musk resolve technical difficulties with the stream and a truly excruciating 20-or-so minutes of the richest man in the world explaining the intricacies of his build.

Still, you have to admit it worked, more or less. Teething difficulties at the beginning aside, X didn't seem to have many issues handling Musk's first livestream. That's more than I can say for the second stream, however, which went out via Musk's main account and lasted 40ish minutes.  

For whatever reason, perhaps the fact that Musk's main account has about 1,810,403% more followers than the cyb3rgam3r420 account, the second stream experienced issues throughout, constantly flickering and pitching Musk's voice up by 4kHz, making him sound a lot more high-pitched than usual, a problem which the man himself reckons will be "easy to fix". Still, he did eventually clear a tier 100 nightmare dungeon, credit where it's… due?

Nevertheless, I think it might be a while before X streaming is standing atop the corpses of Twitch and YouTube.

Not only has X/Twitter's reputation been damaged by Musk's bizarre behaviour, which has seen him engage with voices on the far-right of American politics and has recently landed him in legal hot water for linking a 22-year-old Jewish man to a neo-Nazi group, but the platform just doesn't seem well-suited to the kind of livestreaming that Twitch and YouTube can offer. Plus, you'd have to call it X streaming, which sounds like the kind of site you'd only visit in an incognito window. Excuse me for the bold prediction, but I don't think X is set to overtake Twitch any time soon. 

Joshua Wolens
News Writer

One of Josh's first memories is of playing Quake 2 on the family computer when he was much too young to be doing that, and he's been irreparably game-brained ever since. His writing has been featured in Vice, Fanbyte, and the Financial Times. He'll play pretty much anything, and has written far too much on everything from visual novels to Assassin's Creed. His most profound loves are for CRPGs, immersive sims, and any game whose ambition outstrips its budget. He thinks you're all far too mean about Deus Ex: Invisible War.