Valve isn't interested in advertising on Steam, rep assures

Both Sony and Microsoft have implemented display advertisements on their respective consoles, so what's stopping Valve doing the same on Steam? It's a good question, and it's one Gamespot posited to Valve's Erik Johnson, who mercifully replied that it simply wouldn't work on their platform.

"We don't see a case for that ever getting user value," Johnson said, when asked whether Doritos, for example, could find value advertising on the platform. "So we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."

"We tend to focus on long-term relationships." He continued. "It would be a bad business decision, let alone just dumb."

If there ever a good reason not to do something, that thing being "dumb" is right up there. Instead, Valve is focusing on a number of new products and services rolling out soon, including the Steam Link, which we previewed earlier today. It's also planning longterm revisions for its Steam Controller.


Shaun is PC Gamer’s Australian Editor. He loves masochistic platformers but lacks the skill and grace to complete them. He has four broken keyboards hidden under his desk, filed between an emergency six-pack of Reschs and five years worth of XXL promotional t-shirts. He stares out the window a lot.
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