Ubisoft employee group calls out company leadership for failing to address demands

Ubisoft logo and a cow
(Image credit: Jeremy Moeller (Getty Images))

In July 2021, hundreds of Ubisoft employees signed an open letter calling on company leadership to respond to four demands, including "a collective say in how Ubisoft as a company moves forward." 200 days later, it seems that no progress has been made. In a statement released yesterday, the A Better Ubisoft employee group said its demands remain unmet, and that the company's leaders "refuse to engage." 

The statement describes an internal video released by Ubisoft chief people officer Anika Grant, purportedly to share the results of a "global employee satisfaction survey." According to A Better Ubisoft, the survey had more than 40 questions and allowed for individual comments on each, but the internal video was only eight minutes long and offered only six "talking points." It included no numbers beyond participation and engagement scores, the group said.

"Instead there were vague statements like 'you told us...' or 'we heard from you...'," A Better Ubisoft said. "This gives employees no way of knowing whether the statement that 'you have managers who are approachable and supportive' means 95% feel this way or 51%—starkly different outcomes.

"We're told in the video that several of the positive responses were 'above the external benchmarks for general industry' provided by Glint. But no context was given for these benchmarks, what they are, and what they represent."

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Grant said the analysis isn't complete, and that she intends to "dig in to understand feedback from minority and under-represented voices." But A Better Ubisoft said the data collected by the survey doesn't contain anything worth digging into beyond "the legally required and already available age and binary gender data." Steps are apparently being taken to improve the data collected by the survey, "but this should have been implemented years ago," the group added.

The group also reiterated its demands, which "remain unchanged."

  • Stop promoting and moving known offenders from studio to studio, team to team, with no repercussions. This cycle needs to end.
  • We want a collective seat at the table, to have a meaningful say in how Ubisoft as a company moves forward from here.
  • Cross-industry collaboration, to agree on a set of ground rules and processes that all studios can use to handle these offenses in the future.
  • This collaboration must heavily involve employees in non-management positions and union representatives.

(Image credit: A Better Ubisoft)

Relative to Ubisoft, Activision Blizzard leadership reacted speedily to demands from its own employees in the wake of reports about widespread discrimination and sexual harassment at that company. That situation is far from resolved, and Activision Blizzard has continued to resist unionization efforts (which are progressing regardless), but its acknowledgment of employee demands and promise to act on them is more than Ubisoft employees say they've received.

"We're tired of having to repeatedly explain these seemingly obvious points to a management team who are either accidentally ignorant or simply don't want to listen," the A Better Ubisoft statement concludes. "We push on because we care about our work. We care about the people we work with, the games we make, and we desperately want to repair this company."

In August of 2021, A Better Ubisoft said that 1,000 current and former Ubisoft employees had signed its open letter to the company. According to Ubisoft's official site, it employs over 19,000 people globally

Update: Following our report, which initially stated that A Better Ubisoft was focused primarily on the company's North American studios, the group reached out to clarify that it aims to support employees from all Ubisoft studios worldwide. It also noted that workers from more than 30 Ubisoft studios signed the August 2021 open letter sent to management. 

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Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.