Saudi Arabia buys a $1B chunk of Embracer Group

Embracer Group
(Image credit: Embracer Group)

The kingdom of Saudi Arabia has made another major investment in the videogame industry, investing more than $1 billion to acquire an 8.1% stake in Swedish gaming behemoth Embracer Group. The shares will be issued to Savvy Gaming Group, according to MarketWatch, a games and esports-focused subsidiary of the country's Public Investment Fund.

"Savvy Gaming Group’s investment of $1 billion enables us to continue executing our strategy proactively from a position of strength across the global gaming industry," Embracer Group CEO Lars Wingefors said in a press release. "Over the past few years, Saudi-based entities have become one of the most significant investors in the global gaming market, and the games market in MENA [Middle East—North Africa] is one of the world’s fastest growing, with $5.7 billion in 2021 revenues and more active gamers than either the US or Western Europe.

"The largest country in this market, by far, is Saudi Arabia, and having visited Saudi Arabia, I have seen the gaming community and the opportunities firsthand. Our relationship with Savvy Gaming Group will enable us to set up a regional hub in Saudi Arabia, from which we will be able to make investments across the MENA region, either organically, via partnerships, joint ventures, or via acquisitions of companies led by strong entrepreneurs."

Saudi Arabia has made a number of major moves into the game space in 2022, through both the Public Investment Fund and the Electronic Gaming Development Company, which between them have made significant investments in Capcom, Nexon, Nintendo, ESL Gaming, and SNK prior to the Embracer deal. 

Embracer is the biggest of them all, though: It's not a household name like Electronic Arts or Activision, but it has quietly grown into an industry behemoth; in May it acquired Crystal Dynamics, Eidos Montreal, and Square Enix Montreal, adding them to a roster that also includes Koch Media and Deep Silver, Saber Interactive, Gearbox, 3D Realms, Perfect World, and others.

"This investment in Embracer Group is a starting point for a long-term commitment to the company," Savvy Gaming Group CEO Brian Ward said. "The Embracer team has built a truly unique and leading ecosystem of entrepreneurs and creators at a scale which we believe will continue to generate enormous value for the games community in the coming years."

Both the Public Investment Fund and the Electronic Gaming Development Company are controlled by Mohammed bin Salman, the crown prince and de facto ruler of Saudi Arabia. In 2021, US intelligence agencies determined that bin Salman had approved the 2018 murder of Saudi journalist Jamal Khashoggi, who was tortured, killed and then dismembered while inside the Saudi Arabian consulate in Istanbul, Turkey. Despite the finding, no action was taken against bin Salman by the US or other governments.

Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.