Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Black Friday
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Codes
    • Coupons
    • Magazine
    • Newsletter
    • Affiliate links
    • Meet the team
    • Community guidelines
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$32.49
Subscribe now
Don't miss these
MindsEye screenshot
Action The MindsEye fallout continues as axed staff allege crunch, mismanagement, and a total lack of direction: 'Leslie [Benzies] never decided what game he wanted to make'
Humus walking around
Strategy I jumped into the management god game Sintopia, only to have all my devil workers go on strike because I spent too much money on punishing sinners
Hyper Light Breaker characters standing on glowing platform looking toward camera
Roguelike Still in early access, Hyper Light Breaker's ending development and laying off staff: 'This was not our ideal path, but rather the only one available given the circumstances'
Fata Deum key art
Sim Fata Deum is an early access god sim inspired by Black & White, but I wish I was just playing Black & White instead
An orc and an adventurer having a meal in a fantasy tavern
Sim 'I briefly burst into tears': After 11 years of work, the dev of this fantasy sim is 'elated and grateful' to reach Overwhelmingly Positive reviews on Steam only 3 days after launch
A Dune scavenger with glowing eyes
Gaming Industry Dune Awakening was 'the biggest release' in Funcom's 32-year history, so you can probably guess what comes next in this rotten world: layoffs
Generation Exile
City Builder Don't sleep on the new solarpunk colony sim from devs behind Firewatch, Mini Motorways, Gone Home and more
News Tower early access
Sim 1930s media mogul sim News Tower leaves early access in November, letting you build your journalism empire on the shoulders of the Mafia
A low-res city
City Builder This 'brutally honest' city builder features greedy landlords, cutthroat corporations, and a newspaper that gives you 'a constant reminder that your citizens' bad luck is perhaps your fault'
Sami and Erkka in a window
Survival & Crafting The Dwarf Fortress of survival gaming has been in continual development for 33 years, and its creator doesn't think he'll ever stop updating it: 'When I accomplish one feature, I always have two more waiting'
A literally faceless bureaucrat.
Sim I tried to save the USSR in 1985 with a hip Gen Z leader and all I got for my trouble was a drunk population and total national bankruptcy
new world
Gaming Industry As Amazon's game business crumbles, the public is surprised to discover that it was trying to compete with Steam all this time
A fantasy tavern
Sim Even in early access, Tavern Keeper already feels like the fantasy pub sim of my dreams
A hand holding a compass in the woods
Survival & Crafting Brendan Greene's open-world survival roguelike hikes into early access later this month, and it'll actually let you save your run through its brutal wilderness
Promotional art for Crashout Crew, a co-op party game by Aggro Crab, creators of Peak. In it several terrified warehouse workers try (and fail) to keep things under control.
Action Peak dev's next co-op game—Crashout Crew—is like spinning a plate, except the plate has a bunch of dynamite on it, and also somebody put bees in the road
Popular
  • Essential Hardware
  • Top 100
  • PC Gaming Show
  • Arc Raiders
  • BF6
  • Quizzes
  1. Games
  2. Sim

Running a games company (into the ground) in Software, Inc.

Features
By Christopher Livingston published 9 June 2015

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

A game about making games

A game about making games

Ever dream of running your own game company? Opening an office, hiring a team, coding a game, missing its release date, shipping it with tons of bugs, marketing it poorly, and going bankrupt? Then I've got great news. Software Inc. is a sim/strategy game about doing just that—if you play it the way I did.

Perhaps ironically, Software Inc. is now in Early Access. Here's where I went wrong.

Page 1 of 13
Page 1 of 13
Lost and founder

Lost and founder

Meet the imaginatively named Bob Software, founder of Very Good Software Company. I gave him pink hair for that artsy indie feel, but dressed him in jorts because he really has no clue what he's doing. I start him with $20K in cash, and use half of it to build an office. No coding in a Starbucks for Bob S!

Page 2 of 13
Page 2 of 13
Cube farm

Cube farm

As in The Sims, you can build rooms and populate them with furniture and equipment. Right away, I can see that working with game developers is going to be a headache. They need things like "light" and "a way into and out of the building." What will they ask for next? Oxygen? Health insurance?

Page 3 of 13
Page 3 of 13
Setting your own hours

Setting your own hours

I start Bob out the way I imagine many game developers begin: working on assets for someone else's game, but also working on his own original project. Bob doesn't even bother showing up to work for the first month, and when he does he thinks about how much he loves it while on a coffee break. Off to a great start.

Page 4 of 13
Page 4 of 13
Human resources

Human resources

Bob, in addition to tracking filth all over his office floor, is almost done with his game engine. He's also beta testing his contract work, which he finally releases a couple of months late, losing money in the process. I think we need to hire a development team if we're going to make this work. And a cleaning person.

Page 5 of 13
Page 5 of 13
Bob. BOB!

Bob. BOB!

Can confirm. Have been self-employed.

Page 6 of 13
Page 6 of 13
Staffing up

Staffing up

I hire Quincy, a programmer, to work on two contracts while I market my game. Being the cheapest hire I could find, he doesn't contribute much other than another set of dirty footprints on the carpet. Out of everyone in the game, I think the cleaning person is the only one making money.

Page 7 of 13
Page 7 of 13
Transparency

Transparency

Maybe I'm the problem. Maybe installing a glass door in the employee restroom, so I could make sure Quincy is actually using the toilet and not just playing Crossy Road in there, has not motivated him to work at peak efficiency. We'll never know because I can't afford to buy a new, proper door at this point. I'm broke.

Page 8 of 13
Page 8 of 13
Phat bank

Phat bank

Thankfully, as in all sim games, there are loans. Loans are the best because they're essentially free money, no questions asked, and while I have to pay it back in two years, that means I don't need to think about it for one year and 11 months. Everything will be great in two years. I'm sure of it.

Page 9 of 13
Page 9 of 13
Walking simulator

Walking simulator

Flush with cash, I add more desks and PCs, and hire an artist and another coder. In addition to new contract work I start on another game: DayZ! Why not? I don't think Software Inc. simulates Early Access, though, so my team will actually have to finish it before getting paid.

Zing.

Page 10 of 13
Page 10 of 13
Silicon pallies

Silicon pallies

Soon my business is positively humming! Well, sort of. One person is working, two others are eating from the fridge, and someone is sleeping in the toilet. Startups, amirite? Seriously, this is not going well. My staff is incredibly expensive, we're months behind on everything, and the outlook on DayZ is not good.

Page 11 of 13
Page 11 of 13
Improprieties

Improprieties

Eventually work actually does take place. After a complaint about the office being boring, I put a painting on the wall. See, I'm a good manager! Except for the glass door on the bathroom. Also, someone is thinking nice thoughts about Bob. Could it be that a little office romance might be in the works? The answer is on the next slide!

Page 12 of 13
Page 12 of 13
Nope.

Nope.

Before Bob Software can improperly enter into a relationship with one of his employees, he goes bankrupt. DayZ was never released, which will no doubt be a relief to some, though definitely not to the bank I owe tens of thousands of dollars to.

This game about making games is a lot like making games. It's also a lot of fun. Here it is on Steam.

Page 13 of 13
Page 13 of 13
Christopher Livingston
Christopher Livingston
Social Links Navigation
Senior Editor

Chris started playing PC games in the 1980s, started writing about them in the early 2000s, and (finally) started getting paid to write about them in the late 2000s. Following a few years as a regular freelancer, PC Gamer hired him in 2014, probably so he'd stop emailing them asking for more work. Chris has a love-hate relationship with survival games and an unhealthy fascination with the inner lives of NPCs. He's also a fan of offbeat simulation games, mods, and ignoring storylines in RPGs so he can make up his own.

Read more
MindsEye screenshot
The MindsEye fallout continues as axed staff allege crunch, mismanagement, and a total lack of direction: 'Leslie [Benzies] never decided what game he wanted to make'
 
 
Humus walking around
I jumped into the management god game Sintopia, only to have all my devil workers go on strike because I spent too much money on punishing sinners
 
 
Hyper Light Breaker characters standing on glowing platform looking toward camera
Still in early access, Hyper Light Breaker's ending development and laying off staff: 'This was not our ideal path, but rather the only one available given the circumstances'
 
 
Fata Deum key art
Fata Deum is an early access god sim inspired by Black & White, but I wish I was just playing Black & White instead
 
 
An orc and an adventurer having a meal in a fantasy tavern
'I briefly burst into tears': After 11 years of work, the dev of this fantasy sim is 'elated and grateful' to reach Overwhelmingly Positive reviews on Steam only 3 days after launch
 
 
A Dune scavenger with glowing eyes
Dune Awakening was 'the biggest release' in Funcom's 32-year history, so you can probably guess what comes next in this rotten world: layoffs
 
 
Latest in Sim
Surviving Mars: Relaunched
Surviving Mars: Relaunched is a solid but inessential remaster for one of the best city builders around, but I'm extremely excited about what comes next
 
 
A fantasy tavern
Even in early access, Tavern Keeper already feels like the fantasy pub sim of my dreams
 
 
An orc and an adventurer having a meal in a fantasy tavern
'I briefly burst into tears': After 11 years of work, the dev of this fantasy sim is 'elated and grateful' to reach Overwhelmingly Positive reviews on Steam only 3 days after launch
 
 
A zombie in Peak's new Roots biome with a player stood behind
Peak's new update added a ridiculously powerful enemy which was swiftly nerfed after being labelled 'too much of a constant run-ender'
 
 
Friends in the mirror in Peak
How to unlock the Applied Esoterica badge in Peak
 
 
A zombie in Peak's new Roots biome with a player stood behind
How to get the Competitive Eating badge in Peak
 
 
Latest in Features
A Rust NPC holding a gun while the player wields a rock
My return to Rust is going well, other than my freakish Guns N' Roses-loving neighbor shooting me every time I try to hang string lights on my roof
 
 
The Sims 4- Bella goth looking sad
The life sim revolution was supposed to happen this year but it completely evaporated
 
 
Arc Raiders: Key art of a raider looking over their shoulder in a forest to look at another raider in the aiming at them in the distance.
Right, that's it, I've already had enough of Arc Raiders' terrifying tumbleweeds
 
 
A photograph of three Corsair Vengeance RGB DDR5 memory kits on a desk
The memory price crisis has foiled my penny pinching patience and made me regret not upgrading my gaming PC sooner
 
 
Arc Raiders: Artwork for the new Leviathan bundle showing a close-up of a player in a divers helmet reloading on the left, and a player modelling the barnacle-covered backpack on the right.
I love Scrappy, but charging $10 for a new hat on a glorified menu in Arc Raiders doesn't sit right
 
 
GTA 6 trailer
Get ready to do the Silksong release date shuffle all over again: GTA 6's delay just blew up the whole game industry's holiday 2026 plans
 
 
  1. Two of the best PC cases with the PC Gamer Recommended badge in the top right.
    1
    The best fish tank PC case in 2025: I've tested heaps of stylish chassis but only a few have earned my recommendation
  2. 2
    Best Hall effect keyboards in 2025: the fastest, most customizable keyboards for competitive gaming
  3. 3
    Best PCIe 5.0 SSD for gaming in 2025: the only Gen 5 drives I will allow in my PC
  4. 4
    Best graphics cards in 2025: I've tested pretty much every AMD and Nvidia GPU of the past 20 years and these are today's top cards
  5. 5
    Best gaming chair in 2025: I've tested a ton of gaming chairs and these are the seats I'd suggest for any PC gamer
  1. The Logitech MX Master 4 productivity mouse on a wooden desk
    1
    Logitech MX Master 4 mouse review
  2. 2
    Gigabyte Aero X16 gaming laptop review
  3. 3
    Arc Raiders review: An extraction shooter for all
  4. 4
    Victrix Pro BFG Reloaded controller review
  5. 5
    The Séance of Blake Manor review: An enthralling mystery that kept me guessing right up to the very end

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...