Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
Sign in
  • View Profile
  • Sign out
flag of UK
UK
flag of US
US
flag of Canada
Canada
flag of Australia
Australia
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Coupons
    • Magazine
    • Newsletter
    • Community guidelines
    • Affiliate links
    • Meet the team
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$32.49
View
Popular
  • PC Gaming Show
  • Summer Game Fest
  • Dune: Awakening
  • Elden Ring: Nightreign

Recommended reading

A sprawling space factory.
Sim This Factorio-ish sim is threatening to devour hours of my time, and I haven't even gotten to the part where I make my own starships yet
The perpetually-scowling cat player character standing next to their kei truck in Easy Delivery Co.
Sim This dreary low-poly delivery game pairs Animal Crossing villagers with soul-crushing gig work and I can't wait to play it
MindsEye screenshot
Action 'The game should speak for itself': MindsEye's publisher denies developer claims of a conspiratorial 'effort to trash' it
A weekly event triggering in Insider Trading.
Roguelike They made Balatro for stock trading and I fear I may never write another article ever again
REPO screenshot detail
Horror 'Let's just fail quickly this time': Semiwork took a 'big risk' on REPO after its first game took 6 years to make and didn't sell very well
Vice Undercover - a retro computer interface for solving a crime
Adventure This narrative thriller takes place in a fictional '80s OS, and the devs obsessed over keeping just the right amount of old school jank: 'We did retain the dial-up modem'
A woman from No Rest For the Wicked holding a sword at shoulder height
RPG You cannot beat the final boss of No Rest for the Wicked's latest saga
  1. Games
  2. Sim

Running a games company (into the ground) in Software, Inc.

Features
By Christopher Livingston published 9 June 2015

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

A game about making games

A game about making games

Ever dream of running your own game company? Opening an office, hiring a team, coding a game, missing its release date, shipping it with tons of bugs, marketing it poorly, and going bankrupt? Then I've got great news. Software Inc. is a sim/strategy game about doing just that—if you play it the way I did.

Perhaps ironically, Software Inc. is now in Early Access. Here's where I went wrong.

Page 1 of 13
Page 1 of 13
Lost and founder

Lost and founder

Meet the imaginatively named Bob Software, founder of Very Good Software Company. I gave him pink hair for that artsy indie feel, but dressed him in jorts because he really has no clue what he's doing. I start him with $20K in cash, and use half of it to build an office. No coding in a Starbucks for Bob S!

Page 2 of 13
Page 2 of 13
Cube farm

Cube farm

As in The Sims, you can build rooms and populate them with furniture and equipment. Right away, I can see that working with game developers is going to be a headache. They need things like "light" and "a way into and out of the building." What will they ask for next? Oxygen? Health insurance?

Page 3 of 13
Page 3 of 13
Setting your own hours

Setting your own hours

I start Bob out the way I imagine many game developers begin: working on assets for someone else's game, but also working on his own original project. Bob doesn't even bother showing up to work for the first month, and when he does he thinks about how much he loves it while on a coffee break. Off to a great start.

Page 4 of 13
Page 4 of 13
Human resources

Human resources

Bob, in addition to tracking filth all over his office floor, is almost done with his game engine. He's also beta testing his contract work, which he finally releases a couple of months late, losing money in the process. I think we need to hire a development team if we're going to make this work. And a cleaning person.

Page 5 of 13
Page 5 of 13
Bob. BOB!

Bob. BOB!

Can confirm. Have been self-employed.

Page 6 of 13
Page 6 of 13
Staffing up

Staffing up

I hire Quincy, a programmer, to work on two contracts while I market my game. Being the cheapest hire I could find, he doesn't contribute much other than another set of dirty footprints on the carpet. Out of everyone in the game, I think the cleaning person is the only one making money.

Page 7 of 13
Page 7 of 13
Transparency

Transparency

Maybe I'm the problem. Maybe installing a glass door in the employee restroom, so I could make sure Quincy is actually using the toilet and not just playing Crossy Road in there, has not motivated him to work at peak efficiency. We'll never know because I can't afford to buy a new, proper door at this point. I'm broke.

Page 8 of 13
Page 8 of 13
Phat bank

Phat bank

Thankfully, as in all sim games, there are loans. Loans are the best because they're essentially free money, no questions asked, and while I have to pay it back in two years, that means I don't need to think about it for one year and 11 months. Everything will be great in two years. I'm sure of it.

Page 9 of 13
Page 9 of 13
Walking simulator

Walking simulator

Flush with cash, I add more desks and PCs, and hire an artist and another coder. In addition to new contract work I start on another game: DayZ! Why not? I don't think Software Inc. simulates Early Access, though, so my team will actually have to finish it before getting paid.

Zing.

Page 10 of 13
Page 10 of 13
Silicon pallies

Silicon pallies

Soon my business is positively humming! Well, sort of. One person is working, two others are eating from the fridge, and someone is sleeping in the toilet. Startups, amirite? Seriously, this is not going well. My staff is incredibly expensive, we're months behind on everything, and the outlook on DayZ is not good.

Page 11 of 13
Page 11 of 13
Improprieties

Improprieties

Eventually work actually does take place. After a complaint about the office being boring, I put a painting on the wall. See, I'm a good manager! Except for the glass door on the bathroom. Also, someone is thinking nice thoughts about Bob. Could it be that a little office romance might be in the works? The answer is on the next slide!

Page 12 of 13
Page 12 of 13
Nope.

Nope.

Before Bob Software can improperly enter into a relationship with one of his employees, he goes bankrupt. DayZ was never released, which will no doubt be a relief to some, though definitely not to the bank I owe tens of thousands of dollars to.

This game about making games is a lot like making games. It's also a lot of fun. Here it is on Steam.

Page 13 of 13
Page 13 of 13
Christopher Livingston
Christopher Livingston
Social Links Navigation
Senior Editor

Chris started playing PC games in the 1980s, started writing about them in the early 2000s, and (finally) started getting paid to write about them in the late 2000s. Following a few years as a regular freelancer, PC Gamer hired him in 2014, probably so he'd stop emailing them asking for more work. Chris has a love-hate relationship with survival games and an unhealthy fascination with the inner lives of NPCs. He's also a fan of offbeat simulation games, mods, and ignoring storylines in RPGs so he can make up his own.

Read more
A sprawling space factory.
This Factorio-ish sim is threatening to devour hours of my time, and I haven't even gotten to the part where I make my own starships yet
The perpetually-scowling cat player character standing next to their kei truck in Easy Delivery Co.
This dreary low-poly delivery game pairs Animal Crossing villagers with soul-crushing gig work and I can't wait to play it
MindsEye screenshot
'The game should speak for itself': MindsEye's publisher denies developer claims of a conspiratorial 'effort to trash' it
A weekly event triggering in Insider Trading.
They made Balatro for stock trading and I fear I may never write another article ever again
REPO screenshot detail
'Let's just fail quickly this time': Semiwork took a 'big risk' on REPO after its first game took 6 years to make and didn't sell very well
Vice Undercover - a retro computer interface for solving a crime
This narrative thriller takes place in a fictional '80s OS, and the devs obsessed over keeping just the right amount of old school jank: 'We did retain the dial-up modem'
Latest in Sim
Fistfighting a passenger in Troleu.
This absurd trolley conductor simulator gave me 3 separate Steam achievements for throwing grandmas from a moving public transportation vehicle
Haunted Chocolatier pre-release screenshot
Haunted Chocolatier will be bigger than Stardew Valley, but that's all I can tell you because Eric Barone literally only said 10 words
Date Everything
Date Everything turns everyday household objects into gorgeous love interests, and now I can't look at my refrigerator the same way
Drywall Eating Simulator screenshot
Drywall Eating Simulator is a game about 'interacting with society' that takes me back to my retail days
Screenshot from Firefighting Simulator: Ignite
I can already tell that this co-op firefighting game is going to lead to some hilarious highlight clips
Leaf Blower Co. screenshot
If you like PowerWash Simulator, you might like this new game about blowing leaves
Latest in Features
illustration of rally car making jump with blue sky and golden gate bridge in background.
Real-life rally racing is dying and triple-A rally games are dead, but the sport's gotten a second life thanks to these excellent indie racers
Halo Infinite Mark V armor
The FPS genre is addicted to sprinting and clambering, but Halo just proved we're better off without them
Wuchang: Fallen Feathers
Wuchang: Fallen Feathers made me grapple with the parry vs. dodge conundrum
Absolum key art showing a grey-blue character with white hair swinging a sword over their shoulder, another masked character is visible in the background with fists raised
Absolum isn't just the best demo on Steam, it's one of my favorite things I've played in 2025
Xenopurge old school computer interface
This strategy roguelike is like trying to fight off an alien invasion with a bunch of PCs from the late 1970s
Cloudflare headquarters in San Francisco
'225,000,000,000 attacks per day': Computer users and gamers are significantly more at risk of cybercrime than at any other time in the past
  1. Annapro carrying case, GameSir Nova Lite controller, SteelSeries Arctis GameBuds, and Asus ROG Falchion RX Low Profile keyboard on a blue background with PC Gamer Recommended logo
    1
    Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
  2. 2
    Best graphics card for laptops in 2025: the mobile GPUs I'd want in my next gaming laptop
  3. 3
    Best mini PCs in 2025: The compact computers I love the most
  4. 4
    Best 14-inch gaming laptop in 2025: The top compact gaming laptops I've held in these hands
  5. 5
    Best Mini-ITX motherboards in 2025: My pick from all the mini mobo marvels I've tested
  1. Alienware 34 AW3425DW
    1
    Alienware 34 AW3425DW review
  2. 2
    Nintendo Switch 2 review: the latest gaming handheld, from a PC Gamer's perspective
  3. 3
    The Alters review: A masterclass in high tension gaming
  4. 4
    AndaSeat Novis gaming chair review
  5. 5
    8BitDo Ultimate 2 Wireless Controller Review

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...