Hearthstone card pack prices are going up in the UK and EU

Blizzard has announced that the price of Hearthstone card packs, adventure wings, and arena tickets will be "adjusted" in non-US markets as of March 22, which of course means that they'll be going up. And as you might expect, an awful lot of people in the Hearthstone subreddit are not happy about it. 

"We regularly look at our pricing around the world, and from time to time we make changes such as these to align with local and regional market conditions," Blizzard wrote on Battle.net. "The price of the Un’Goro prelaunch bundle offer will not be affected by this change and will remain the same until launch." 

The adjusted prices for PC, Mac, and the Battle.net Shop, with current prices in brackets: 


  • 2 Packs – €2.99 (€2.69)
  • 7 Packs - €9.99 (€8.99)
  • 15 Packs - €19.99 (€17.99)
  • 40 Packs - €49.99 (€44.99)
  • 60 Packs - €69.99 (€62.99)
  • Adventure Wing - €6.99 (€5.99)
  • Arena Ticket - €1.99 (€1.49)


  • 2 Packs - £2.99 (£1.99)
  • 7 Packs - £8.99 (£6.99)
  • 15 Packs - £16.99 (£13.99)
  • 40 Packs - £44.99 (£34.99)
  • 60 Packs - £59.99 (£47.99)
  • Adventure Wing - £6.99 (£4.99)
  • Arena Ticket - £1.99 (£1.49)

The UK is clearly being hammered a lot harder than the EU in this increase. EU pricing is jumping by 11 percent across the board, while players in the UK will pay 20 to 50 percent more—likely reflective of the ongoing impact of Brexit on exchange rates. As you can see in this chart put together by redditor War_Master_WM, purchases now cost more in both markets than they do in the US, whereas previously they had been slightly cheaper. The benchmark US prices, for now at least, are not changing. Which will likely do little to calm angry Europeans down.

Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.