Blizzard reportedly cans WoW spinoff MMO that spent three years in development

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A new report in Bloomberg says that Blizzard and NetEase have cancelled a World of Warcraft spinoff after three years of development. The game was being developed by NetEase, China's second-largest games company after Tencent, which co-developed Diablo Immortal

According to the report, the spinoff was internally referred to as Neptune, and was intended to be a mobile World of Warcraft MMO set in a different time period to the main game. NetEase apparently had a team of over 100 people working on the title. It has reportedly been disbanded, with only some of those retaining roles at the company.

Blizzard is building mobile momentum right now thanks to Diablo Immortal, which has been hugely successful despite controversies over its microtransactions, while it also has Warcraft Arclight Rumble coming up.

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Bloomberg's report puts the cancellation down to a dispute between Blizzard and NetEase over terms, interestingly enough, rather than concerns over the product's quality. Blizzard denied a rift between the two, however. "We continue to have an extremely successful relationship with NetEase, and it is entirely untrue to suggest that there have been financial disputes," the company said in an email sent to PC Gamer.

The partnership between Blizzard and NetEase goes way back to 2008: The Chinese company has, for example, been operating WoW in China since 2009. NetEase has published all of the Blizzard games released in China, has partnered with it on development, and is heavily involved in stuff like the Overwatch League (it even has a stake in the current champs).

Given such a longstanding and intertwined relationship, the apparent cancellation of Neptune seems unlikely to be the beginning of a major rift, not least because Blizzard arguably needs NetEase more now than ever: The Chinese government is in the middle of a big tech crackdown, with gaming firmly in the CCP's sights. Even the titans like Tencent are being brought to heel so, if Blizzard wants to keep raking in the Renminbi, it has to keep its Chinese friends on-side.

Rich Stanton

Rich is a games journalist with 15 years' experience, beginning his career on Edge magazine before working for a wide range of outlets, including Ars Technica, Eurogamer, GamesRadar+, Gamespot, the Guardian, IGN, the New Statesman, Polygon, and Vice. He was the editor of Kotaku UK, the UK arm of Kotaku, for three years before joining PC Gamer. He is the author of a Brief History of Video Games, a full history of the medium, which the Midwest Book Review described as "[a] must-read for serious minded game historians and curious video game connoisseurs alike."