In an interview with VentureBeat (opens in new tab) , Double Fine founder Tim Schafer discussed how the studio's groundbreaking Kickstarter campaign (opens in new tab) changed his stance on sharing early concept art or images of an unfinished game, declaring he's now "unafraid" of being open.
"You release your stuff out," he advised. "You show a piece of concept art that may or may not be in the game. It doesn't matter. People are just like, 'Oh, that's cool!' People get on your side more, not get on your side less. The fear is that if it's not perfect, you can't show it to people because they'll freak out. The fact is, they just feel more bought in. They feel like they're part of the development team."
Schafer compared his time spend at LucasArts while working on Grim Fandango and the Monkey Island games as a different experience altogether, likening the studio to "Willy Wonka's factory when the doors are closed." We guess he didn't get the lifetime supply of chocolate.