It's been a tough journey for Star Wars: The Old Republic, with its popularity seemingly pingponging all over the place through its transition from subscription to free-to-play. But is free-to-play really a sustainable thing? Just how well has the MMO been doing? In an earnings call this week, EA president Frank Gibeau says that things are just dandy, thank you very much. Why, things are more than double the dandy, because that's how much revenue's gone up since the conversion.
In an interview with GamesIndustry.biz, EA Labels president Frank Gibeau discusses the messy SimCity launch, batting away conspiratorial accusations about its always-online structure. He says that was a decision from the creative team at Maxis, who believed they were designing an MMO, and not some corporate directive to curtail piracy. In fact, he goes further, slamming the DRM as "a failed dead-end strategy; it's not a viable strategy for the gaming business."
EA studio president Frank Gibeau has been talking about the publisher's efforts to push every new release online at the Cloud Gaming USA conference covered by Supperannuation. Mandatory multiplayer modes, online profiles and cross-platform projects have been an important part of that push.
"We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a singleplayer experience, said Gibeau. "Today, all of our games include online applications and digital services that make them live 24/7/365."
President of EA games Frank Gibeau has been talking to Gamesindustry.biz about the future of Origin. He discusses EA's enormous aims for the service, and suggests that we will see more EA games appearing exclusively on Origin in future.