A host of new Intel logos have appeared on the Justia Trademarks database, showing the company seemingly switching from the ringed 'intel' to a multi-squared, boxed-in version. That in itself is not hugely interesting, aside from which marketing company got paid the big bucks to come up with that simple little design on the back of a napkin. But what might be is the potential new Intel Evo range… could this be Alder Lake?
Without exactly a huge amount to go on this is your invitation to join me over here in wild speculation corner. Settle in and we'll pin some polaroid pictures to a board and see if we can tie some string between them.
These new Intel image trademarks (opens in new tab) (via @momomo_us (opens in new tab)) were filed a few days back, and it has to be said that companies do file trademarks which they never go on to use, so there's no guarantee that any of them will actually see the light of day. Remember when AMD trademarked Kyzen (opens in new tab)? Yeah, that still only exists in trademark databases.
But there's something about the Intel Evo image that has me wondering about it could mean. The combination of the 'Evo' name, the big and little squares, and the 'Powered by Core' tag has me thinking about what new products Intel has in the pipeline. A simple rebrand of the Intel Core range of processors to Intel Evo doesn't strike me as likely given that they're still keeping the 'Core' name in there for reference.
But what if the Core architecture is in these Evo CPUs along with something else?
INTEL EVO POWERED BY CORE I5 Trademark Application of Intel Corporation - Serial Number 90069922 :: Justia Trademarkshttps://t.co/dPneHQD88s pic.twitter.com/t29IM5zrewJuly 29, 2020
That's what the upcoming Intel Alder Lake platform, expected to land sometime in the tail-end of 2021, is set to offer. It's already being benchmarked (opens in new tab), so it's definitely happening. Definitely. Using the Intel Hybrid Technology pioneered by the Lakefield CPU designs, Alder Lake is set to pair Intel's high-power Core CPU cores with lower-spec, lower-power Atom cores in the oft-maligned big.LITTLE configuration.
That's a style of processor design originally created by ARM (and you have to use the big.LITTLE styling, it's the LAW) which paired low-power cores with faster ones. The idea is that high-performance cores aren't hugely efficient when they're doing more menial computing operations that could be as ably run by cores designed to run with lower power demands.
In Alder Lake the speculation is that the top chips will match eight advanced Golden Cove cores with eight of the latest Gracemont Atom cores. That would make it an evolution of the current Core CPU design, which y'know, kinda fits with the potential Evo nomenclature.
I'm fascinated by the potential for this big.LITTLE configuration from Intel, partly because it's something genuinely different from the chip giant, partly because I enjoy writing big.LITTLE as it upsets Alan, but also because it's been almost universally derided as a fruitless endeavour by industry watchers.
Intel must see something in the design. Surely. Or else I guess it could be Intel's very own Bulldozer... What else could Evo Powered By Core be? Thought on the back of a postcard to Dave, Speculation Corner, PCG Towers please.