Lucy Bradshaw

Maxis address SimCity launch, offer free EA game to get "back in your good graces"

Tom Sykes at

Following a leaked internal memo that said much the same thing, Maxis General Manager Lucy Bradshaw has released a statement addressing the Titanic-esque launch of their latest city-building title, SimError. The blog post stops just short of apologising for the whole mess, but Bradshaw does own up to the game's connection problems, stating that "we're not going to rest until we've fixed the remaining server issues." To try and mollify the outraged, Maxis are also offering SimCity players a free game. A free, um, EA game of course - but one you'll (probably) be able to actually play.

SimCity launch woes addressed in Maxis internal memo

Omri Petitte at

A message sent to Maxis team members by General Manager Lucy Bradshaw shows the developer is well-aware of the continued connectivity and performance problems plaguing SimCity's players since the city-manager launched earlier this week. As Polygon reports, Bradshaw commends staff for a "software achievement" but also acknowledges the critical need for increased server stability.

Maxis explains the use of SimCity always-online DRM

Evan Lahti at

The most controversial topic in Maxis’ Reddit AMA last week was SimCity’s use of always-online DRM. Many fans objected to the principle of needing to be online when playing the game alone. "If a game requires me to be online all the time to play it, sorry, I can't get behind buying it," one comment read. Another: "Didn't work for Diablo 3 not going to work for you. Sorry, just lost a buyer." (Diablo 3’s record sales would beg to differ, unfortunately.)

Today, Maxis frontwoman and senior VP Lucy Bradshaw has stepped in in an attempt to clear the air. In a statement on, she touches on EA’s design motivations and technical reasons for implementing an always-online requirement in all SimCity modes, emphasizing that the game “was designed to be connected from the ground up.”

Maxis on SimCity: “we want to make the most responsive, most playful SimCity ever.”

Tim Edwards at

At GDC EA finally lifted the lid on SimCity, a reboot of one of the PC’s most loved series. Alongside a pre-rendered trailer, Maxis VP Lucy Bradshaw revealed some details of what the SimCity team are aiming for: letting players co-operate in a region online, creating a tactile and lively visual style, and taking full advantage of the power of modern PCs to create a new simulation engine.

Oh. And it’ll let you draw curvy roads.