Blizzard wants new World of Warcraft expansions every year

Patrick Carlson at

Somehow it makes sense that when Blizzard releases a trailer for a new World of Warcraft expansion with massive orc cannons mounted on the back of a giant cyclops, people get a little excited. But maintaining enthusiasm for the nine-year-old game might also mean getting new content out at a quicker pace—even as often as once a year—according to new comments by WoW lead systems designer Greg Street.