Google Stadia is testing out time-limited demos

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Remember Google Stadia? The game-streaming service might have fallen out of the spotlight somewhat, but Google is still experimenting with new ways to make it stick—an effort that this week saw Stadia trial time-limited demos of entire games.

As reported by 9to5Google (opens in new tab), Stadia will now let you play a free trial of Hello Neighbour spin-off Hello Engineer (opens in new tab) for 30 minutes. That's the full game, with no limitations other than time—though it's worth noting that it counts real-time rather than play-time, so you've really got to make the most of that half-hour.

It's a demo structure that plays to Stadia's streaming strengths, letting you immediately jump into a game and give it a shot, no installs or purchases required. Stadia has long let you try out Pro for a 30-minute slice, and previously held free weeks for games  but it's surprising the company has taken this long let you try out games on a case-by-case basis—a realisation of the idea that you could click an ad for a game and immediately be playing it. 

Google told The Verge (opens in new tab) that it'll be adding trials for more games in the coming weeks, and that it might not always be 30 minutes. But it might still be too little, too late. Stadia's internal studio closed earlier this year (opens in new tab), and a number of high-profile departures (opens in new tab) signalled that Google was putting the project on the backburner. 

That said, developer marketing lead Nate Ahearn reckons Stadia is still "alive and well" (opens in new tab), though it appears Google has begun pivoting Stadia away from being its own platform and more towards becoming a white-label product (opens in new tab) it can license out to industry partners.

Natalie Clayton
Features Producer

20 years ago, Nat played Jet Set Radio Future for the first time, and she's not stopped thinking about games since. Joining PC Gamer in 2020, she comes from three years of freelance reporting at Rock Paper Shotgun, Waypoint, VG247 and more. Embedded in the European indie scene and a part-time game developer herself, Nat is always looking for a new curiosity to scream about—whether it's the next best indie darling, or simply someone modding a Scotmid into Black Mesa. She also unofficially appears in Apex Legends under the pseudonym Horizon.