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The Sims 4 x MAC Cosmetics collaboration palette gets taken down [Updated]

Sims 4
(Image credit: EA/Maxis)

Update: MAC Cosmetics has removed the palette from their store following the backlash. MAC confirmed the palette was an old release to Nylon, saying "Given the broad, diverse community of Sims fans, we wanted the shades and textures in the collection to appeal to everyone – whether they are makeup beginners or artistry gurus. 

Therefore, we went back to the vaults and picked a universal fan-favorite palette with some of our best-selling shades that easily allows you to go from natural to glam in one swipe. 

This versatile, special deco collector’s item is just one aspect of the SIMS x M·A·C collaboration for fans to create a fun, interactive experience. Other trend-driven, bold looks come into play when our fans and artists bring other M·A·C products into the mix to create exciting expressions of SIMS beauty."

Original Story: MAC Cosmetics is no stranger to questionable collaborations with EA and The Sims. Back in June of 2020, The Sims 4 released a base-game update that included a collection of MAC makeup—and it was pretty awful. Between bizarre colour swatches and eyeliner styles Simmers were likening to sperm, the collaboration was all-round a bit of a flop. 

Now, MAC has once again drawn the ire of Sims fans with the limited edition 'MAC featuring The Sims' palette. It appears to bear no resemblance to The Sims other than in name and the blue cardboard sleeve the palette comes in. There are no Sims-related shade names to be seen and nothing in the neutral colour scheme resembles iconic motifs from the game—and there's a reason why. 

(Image credit: MAC Cosmetics)

It turns out that the collaboration is MAC's Solar Glow Times Nine palette from 2017, rebranded with new packaging. The news hasn't gone down well with Simmers, who've called it 'a sad prank.' Worse still, the product page for the palette claims it's a 'curated collection' inspired by the recent skin tone update for The Sims. Skin tones in The Sims have drawn criticisms from players for years for their lack of diversity and poor representation for people of colour, which makes the description feel just a bit skeevy.

Both Sims and makeup influencers have called out MAC and EA for the shoddy collaboration. Sims Youtuber Deligracy called the palette 'sad' and warned EA to be 'cautious about these kinds of marketing decisions'. Beauty guru James Welsh also tweeted about the palette, asking if 'this was all they could come up with?!'

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The Sims is home to a slew of iconic items and people which could have influenced the palette—a red Bella Goth shade, green Plumbob, and a deep orange Eliza Pancakes-inspired tone could have all been put into a palette. It's a mighty shame that for a game all about creativity, it's severely lacking in this collaboration. MAC, I'll be over here waiting for a bright yellow grilled cheese-inspired shade. 

Mollie Taylor

A fresh writer in the industry, Mollie has been taken under PC Gamer's RGB-laden wing, making sure she doesn't get up to too much mischief on the site. She's not quite sure what a Command & Conquer is, but she can rattle on for hours about all the obscure rhythm games and strange MMOs from the 2000s. She's been cooking up all manner of news, previews and features while she's been here, but especially enjoys when she gets to write about Final Fantasy, Persona, The Sims, and whatever other game she's currently hopelessly fixated on. There's a good chance she's boring another PC Gamer writer about her latest obsession as we speak.